Story by XtraOrdinaryug. Check Out their website here: www.xtraordinary.co.ug
• Company grows sales volumes by 900% percent over 20 years of Ugandan ownership
• Sales grow from 2million raw cases (2.4m 8 oz cases) of soda in 1993 to 20million raw cases (25m 8 oz cases) in 2013.
Kampala, April 15th 2013- 20 years after the ownership of the former government-owned Lake Victoria Bottling Company was transferred to Crown Beverages Limited- a company owned by 3 local shareholders, there is cause to celebrate, thanks to years of investments and stable management that has seen the company grow and is on course to become an industry leader in the heavily competitive Carbonated Soft Drink (CSD) industry.
Lake Victoria Bottling Co. Ltd started production in 1951 as the franchisee bottler for PepsiCo, but was in 1993 privatized to a consortium of local investors, who renamed it Crown Bottlers Ltd. In 1997, International Pepsi-Cola Bottler Investments, a South African firm acquired a 51 percent stake in the company and renamed it Crown Beverages Ltd. In 2001, the 3 local shareholders, Amos Nzeyi, Chris Kayoboke and Dr Margaret Kigozi re-acquired 100 percent control of the company.
Following decades of investment that has seen 4 new glass bottling lines and 1 plastic packaging line added to the Nakawa-based plant and several new products introduced, the company today has witnessed unprecedented growth and is today one of the leading employers and tax payers in the country.
“Over the last 20 years, we have made significant investments into new products, bottling lines thereby creating more demand and loyalty for our brands. The market has rewarded us with more loyalty, allowing us to grow our sales volumes from by 900% from 2milllion raw cases (2.4m 8 oz cases of soda) in 1993 to 20m raw cases (25m 8 oz cases) in 2013 6, ” said Amoz Nzeyi, Crown Beverages Executive Chairman.
Nzeyi, who was speaking at stakeholder dinner to mark the 20th anniversary, held at Kampala Serena Hotel, said that following 20 years of solid and profitable performance, the company, had set a foundation for a more robust growth.
“The last 20 years have been such a great experience. We believe, we have set a more solid foundation on which we shall build an even greater company over the next 20 years so as to leverage growth opportunities within Uganda. I have no doubt that with the support from PepsiCo, a dedicated local team as well as the huge love from our consumers; the next 20 years, will be even greater,” he said.
The dinner was attended by among others Rt. Hon Amama Mbabazi, the Prime Minister of the Republic of Uganda, Saad Abdul-Latif, PepsiCo Chief Executive Officer for Asia, Middle East and Africa (AMEA) and Mr Sanjeev Chadha, PepsiCo President for Middle East and Africa (MEA) region.
Simon Lugoloobi, CEO Crown Beverages, attributed the growth of the company to consistent investments into the right product mix that has offered consumers more choice as well as the brands’ unswerving engagement with their consumers, which has increased loyalty and created stronger relationships.
“One of our major success stories in the past 20 years has been our ability to not only grow the strength of our existing brands but the ability to bring new brands to life and oversee their successful growth into key brands,” he said, adding: A case in point is Mountain Dew that was launched in the market 4 years ago but has grown to become one of Uganda’s most loved Soda brands appealing to consumers all over the country. This plus the staying power of Pepsi and Mirinda have helped catapult us to a position where our brands are some of the most highly rated in the market.”
The company’s brand portfolio includes: Pepsi-Cola, the flagship brand, Mountain Dew Mirinda (Fruity, Orange, Pineapple and the recently launched Mirinda Green Apple), 7UP and Evervess. These are available in 300ml returnable glass bottle, 500ml, 1 litre and 2 litre recyclable plastic bottles. The company also bottles mineral water under the Peak brand.
Saad Abdul-Latif, reiterated PepsiCo’s growing interest in Africa and said that the global foods and drinks giant, is committed to consolidating its recent gains in Uganda and elsewhere on the continent, as the next drivers of growth.
“Africa is the next Asia. The continent is the developing world’s next great success story and at PepsiCo we want to be right at the centre of that success story, working with local teams to leverage our years of best practices and the world’s best brands so we can together match to a great future,” he said, adding: “We are very committed, to continue building Crown Beverages into an outstanding business and given our achievements over the last 20 years and the tremendous potential we see in Uganda, nothing is going to stop us.”
Mbabazi, praised the staff, management and directors of Crown Beverages for their resilience, hard work and setting a good example to other Ugandan entrepreneurs.
“I am proud to stand along with the board, management and staff, but most importantly, millions of your consumers and thump my chest and say- We have made it; because the success of every Ugandan business is ultimately a success for all of us.
He also said that the success of Crown Beverages is a national treasure and an opportunity for all Ugandans to learn about the importance of resilience, honesty and hard work as key elements of success.
“The Crown Beverages story is one of those inspiring stories that should be shared with many of our entrepreneurs and owners of start-ups who are still struggling. They need to understand that success is not an overnight affair and nor is it a smooth road- but rather a result of hard work, resilience and personal sacrifices – all towards a common vision,” he said.
Uganda Breweries partners with Kabaka Foundation to construct sanitation facilities in city markets
By Our Reporter
In a bid to improve the sanitation and hygiene that are health concerns in Kampala markets, Uganda Breweries Limited has launched a sanitation project that will see the brewery construct modern public sanitation facilities for the residents and traders of Nakulabye, Katwe, Mengo and Mulago Markets.
The project dubbed the “Kampala City Markets water and Sanitation” has been done in partnership with the Kabaka Foundation, which is an NGO presided over by His Majesty the Kabaka of Buganda. The 3 months project which is part of UBL’s “Water of Life” initiative will cost UGX 300 Million and will benefit over 26,000 people.
Under this project, each Market will get a modern sanitation facility with eights units; a toilet for people with disabilities, a washroom for men and women, three urinal bowls for men, one shared attendants room, a water reservoir of 5000 liters, a 1000 liter over- head tank and a water pump.
Speaking during the ground breaking ceremony at Nakulabye Market, Uganda Breweries Managing Director Mark Ocitti said, “Access to clean sanitation facilities is critical to the health and prosperity of our communities, and yet, too many people especially in the markets around the city do not have access to these basic services. Uganda Breweries is proud to partner with the Kabaka Foundation to reform and improve the lives of more than 26,000 people who live and work around these markets.”
Ocitti noted that this project is not the first done in partnership with the Buganda Kingdom. “UBL and the Kingdom have a long standing partnership to brew Ngule beer, the Kingdoms official beer. The beer is made from cassava and sorghum all of which are sourced locally from Buganda Kingdom.”
In his remarks, Owekitibwa Chris Bwanika, a Trustee in the Kabaka Foundation said, “This project marks another milestone in achieving Kabaka foundation’s aim of improving sanitation. Kampala city markets have dilapidated sanitation facilities and with the construction of these new facilities, we will now be able to address the problem of poor sanitation and the consequent spread of diseases among the residents, especially the children.”
Uganda Breweries Limited has in the past years run similar projects. In 2017, the company constructed public sanitation facilities worth UGX 300 million at Port Bell and Kirombe markets. The project benefits over 12,000 residents, traders and visitors to the two areas. UBL has also previously constructed sanitation facilities in Ggaba market and Kinawataka market.
Sheraton hosts Muslim community to iftar dinner
By Our Reporter
Sheraton Kampala Hotel treated the Muslim community to iftar dinner as they broke their fast on Thursday evening. The dinner was held to thank their Muslim partners, clients and guests for the continued support to the hotel and to also wish them blessings during this holy month of Ramadan.
The dinner was a blend of Middle Eastern and Ugandan cuisine consisting of special and customized meals of starter, salads, condiments & dressing, soups, main course, carving, dessert and a variety of drinks.
While addressing the guests during the dinner, the General Manager, Sheraton Kampala Hotel, Jean-Philippe Bittencourt encouraged the Muslims to keep up with the good spirit of brotherhood as they observe this Ramadan. He further thanked them for the immeasurable support to the Sheraton hotel and encouraged them to work as a team for peace and unity to be realized.
“To observe, this holy month, the hotel has set aside a special prayer place where our employees, guests and customers can say their prayer and break their fast. We have a designated area at the Victoria Restaurant where they can have a lavish buffet as they break their fast from Monday to Saturday,” Mr. Jean Philippe Bittencourt further noted.
Ramadan is the ninth month of the Islamic calendar and, is observed by Muslims worldwide as a month of fasting to commemorate the first revelation of the Quran to Muhammad, according to Islamic belief. Muslims are expected to put more effort into following the teachings of Islam with the fast beginning at dawn and ending at set.
Sheraton hotel during this holy month of Ramadan has special daily Iftar menu packages for individuals, families, groups and companies hosting their Muslim clients or customers to a special dinner.
V-Power weekend is back
By Our Reporter
“V-Power Weekend”, a promotion that allows customers to purchase Shell V-Power at the same price as regular fuel, is back.
Launched in March this year, the promotion is open to all Shell customers and is available at over 80 Shell stations countrywide. The offer runs for the entire weekend starting Friday morning to Sunday evening.
“This promotional offer is aimed at getting car owners to try the advanced fuel formulation and experience the thrilling power and performance of our premium fuel Shell V-Power,” said Emmanuel Ssebunya, Brand Manager Fuels at Vivo Energy Uganda. “Shell’s new fuels contain exclusive DYNAFLEX Technology which helps clean and protect key components in vehicle engines, reduces friction between the piston and cylinder wall, reduces possibility of engine knock leading to better engine efficiency and performance.”
The V-Power Weekend offer will run every month till December 2019 to give as many motorists as possible an opportunity to experience Shell premium fuels.
“Whatever car you drive, wherever you are going, visit a Shell station to get a full tank of Premium Shell V-Power at the price of regular fuel and GO WELL,” he added.
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