Story by XtraOrdinaryug. Check Out their website here: www.xtraordinary.co.ug
• Company grows sales volumes by 900% percent over 20 years of Ugandan ownership
• Sales grow from 2million raw cases (2.4m 8 oz cases) of soda in 1993 to 20million raw cases (25m 8 oz cases) in 2013.
Kampala, April 15th 2013- 20 years after the ownership of the former government-owned Lake Victoria Bottling Company was transferred to Crown Beverages Limited- a company owned by 3 local shareholders, there is cause to celebrate, thanks to years of investments and stable management that has seen the company grow and is on course to become an industry leader in the heavily competitive Carbonated Soft Drink (CSD) industry.
Lake Victoria Bottling Co. Ltd started production in 1951 as the franchisee bottler for PepsiCo, but was in 1993 privatized to a consortium of local investors, who renamed it Crown Bottlers Ltd. In 1997, International Pepsi-Cola Bottler Investments, a South African firm acquired a 51 percent stake in the company and renamed it Crown Beverages Ltd. In 2001, the 3 local shareholders, Amos Nzeyi, Chris Kayoboke and Dr Margaret Kigozi re-acquired 100 percent control of the company.
Following decades of investment that has seen 4 new glass bottling lines and 1 plastic packaging line added to the Nakawa-based plant and several new products introduced, the company today has witnessed unprecedented growth and is today one of the leading employers and tax payers in the country.
“Over the last 20 years, we have made significant investments into new products, bottling lines thereby creating more demand and loyalty for our brands. The market has rewarded us with more loyalty, allowing us to grow our sales volumes from by 900% from 2milllion raw cases (2.4m 8 oz cases of soda) in 1993 to 20m raw cases (25m 8 oz cases) in 2013 6, ” said Amoz Nzeyi, Crown Beverages Executive Chairman.
Nzeyi, who was speaking at stakeholder dinner to mark the 20th anniversary, held at Kampala Serena Hotel, said that following 20 years of solid and profitable performance, the company, had set a foundation for a more robust growth.
“The last 20 years have been such a great experience. We believe, we have set a more solid foundation on which we shall build an even greater company over the next 20 years so as to leverage growth opportunities within Uganda. I have no doubt that with the support from PepsiCo, a dedicated local team as well as the huge love from our consumers; the next 20 years, will be even greater,” he said.
The dinner was attended by among others Rt. Hon Amama Mbabazi, the Prime Minister of the Republic of Uganda, Saad Abdul-Latif, PepsiCo Chief Executive Officer for Asia, Middle East and Africa (AMEA) and Mr Sanjeev Chadha, PepsiCo President for Middle East and Africa (MEA) region.
Simon Lugoloobi, CEO Crown Beverages, attributed the growth of the company to consistent investments into the right product mix that has offered consumers more choice as well as the brands’ unswerving engagement with their consumers, which has increased loyalty and created stronger relationships.
“One of our major success stories in the past 20 years has been our ability to not only grow the strength of our existing brands but the ability to bring new brands to life and oversee their successful growth into key brands,” he said, adding: A case in point is Mountain Dew that was launched in the market 4 years ago but has grown to become one of Uganda’s most loved Soda brands appealing to consumers all over the country. This plus the staying power of Pepsi and Mirinda have helped catapult us to a position where our brands are some of the most highly rated in the market.”
The company’s brand portfolio includes: Pepsi-Cola, the flagship brand, Mountain Dew Mirinda (Fruity, Orange, Pineapple and the recently launched Mirinda Green Apple), 7UP and Evervess. These are available in 300ml returnable glass bottle, 500ml, 1 litre and 2 litre recyclable plastic bottles. The company also bottles mineral water under the Peak brand.
Saad Abdul-Latif, reiterated PepsiCo’s growing interest in Africa and said that the global foods and drinks giant, is committed to consolidating its recent gains in Uganda and elsewhere on the continent, as the next drivers of growth.
“Africa is the next Asia. The continent is the developing world’s next great success story and at PepsiCo we want to be right at the centre of that success story, working with local teams to leverage our years of best practices and the world’s best brands so we can together match to a great future,” he said, adding: “We are very committed, to continue building Crown Beverages into an outstanding business and given our achievements over the last 20 years and the tremendous potential we see in Uganda, nothing is going to stop us.”
Mbabazi, praised the staff, management and directors of Crown Beverages for their resilience, hard work and setting a good example to other Ugandan entrepreneurs.
“I am proud to stand along with the board, management and staff, but most importantly, millions of your consumers and thump my chest and say- We have made it; because the success of every Ugandan business is ultimately a success for all of us.
He also said that the success of Crown Beverages is a national treasure and an opportunity for all Ugandans to learn about the importance of resilience, honesty and hard work as key elements of success.
“The Crown Beverages story is one of those inspiring stories that should be shared with many of our entrepreneurs and owners of start-ups who are still struggling. They need to understand that success is not an overnight affair and nor is it a smooth road- but rather a result of hard work, resilience and personal sacrifices – all towards a common vision,” he said.
Fanfare in Masaka as MTN launches “MoMo Nyabo” promo
By Our Reporter
Business was brought to a standstill in Masaka town on Friday afternoon as MTN Uganda launched the second edition of the “MoMo Nyabo” campaign which is aimed at encouraging customers to transact using Mobile Money.
The campaign which was officially launched during a press briefing held at Brovad Hotel was marked by a flurry of fanfare, much to the excitement of the town dwellers.
The launch was followed by a procession around the town displaying the brand new Toyota Wish cars and motorbikes that will be given away during the campaign.
It culminated in a mega concert which was hosted at the Masaka Recreation grounds. Revelers were entertained by Uganda’s top artistes including Jose Chameleone and Bebe Cool among others.
During the concert, the first winners in this year’s MoMo Nyabo campaign were also announced. Kigundu Rashid and Steven Nanziga emerged the lucky winners and each walked away with a motorcycle.
Meanwhile, prizes worth Ugx 1.5billion will be won by lucky customers in the eight week campaign.The prizes include 24 cars, 32 Boda bodas, 160 smartphones as well as mobile money.
The MoMo Nyabo promotion is part of a series of offers the telecom company has launched in recent times to reward customers including bonus on data bundle purchase via MTN Mobile Money and a few days ago, MTN slashed mobile money sending rates by more than half.
“This will be a double win for our customers. First of all, they will be sending money at half price. While doing that, they will be entered into a draw to win one of those exciting prizes. So in a way, all our customers will be winners”. Samuel Gitta, MTN Uganda’s Ag. GM Risk & Compliance said.
“We are continually evolving to make our customers’ lives better. We value and appreciate our customers and all that we are doing is just to give back to them for continuing to support us,” he added.
For customers to stand a chance to win one of the prizes, all they have to do is dial *165*1#. Customers will then automatically enter into a draw to win the exciting prizes.
Vivo Energy in joint venture with Kuku Foods to accelerate roll-out of KFC restaurants
By Our Reporter
Vivo Energy plc (Vivo Energy), the pan-African retailer and distributor of Shell and Engen-branded fuels and lubricants, has agreed to form a non-fuel joint venture to accelerate the roll-out of KFC restaurants in Kenya, Uganda and Rwanda. The 50:50 joint venture will manage and operate the restaurants in the three markets on behalf of Kuku Foods East Africa Holdings (Kuku Foods), who will remain the local KFC franchisee. Completion of this transaction is subject to standard legal agreements and regulatory and competition authority approval.
The restaurants, 22 in Kenya and 8 in Uganda, are located in shopping malls, city centre locations, and service stations. Kuku Foods plans to open its first KFC restaurant in Rwanda in 2019.
The 5 KFC restaurants operated by Kuku Foods Tanzania, the KFC franchisee in Tanzania, will not form part of the transaction.
The joint venture will enable a significant increase in the number of KFC restaurants in the portfolio in the coming years. It is envisaged that many of the new restaurants will be opened at Vivo Energy’s network of service stations across Kenya, Uganda and Rwanda, which leverages Vivo Energy’s retail footprint, with more countries to be considered in the future, based on market opportunities.
Commenting on the transaction, Christian Chammas, CEO of Vivo Energy, said: “We are delighted to be partnering with Kuku Foods to replicate the KFC joint venture model we pioneered in Botswana and Côte d’Ivoire. Kuku Foods shares our ambition to invest in order to grow the number of restaurants and give more African customers access to the internationally renowned KFC brand. This partnership further demonstrates our ambition to continue to offer more convenience to satisfy the evolving needs of our growing number of African customers.”
Derrick Van Houten, Group CEO of Kuku Foods and Principal Operator of the KFC franchises, added: “Having launched our first KFC in East Africa in 2011, we have successfully grown the business over the last eight years. We are delighted to announce this new partnership with Vivo Energy to continue this growth, bringing our world-renowned KFC products and experience to as many customers as possible.”
KFC Africa’s General Manager, Tarun Lal concluded: “We are delighted that KFC can leverage the joint venture entered into between Vivo Energy and Kuku Foods to continue to grow its network of KFC restaurants in Africa. We are confident that the KFC franchisee will continue to provide customers with a great KFC experience, driving improvements in customer
service and quality through its relationship with Vivo Energy.”
Rising Woman initiative returns for second edition
By Our Reporter
Monitor Publications Limited’s (MPL) flagship brand Daily Monitor in partnership with dfcu Bank’s Women in Business Program and Uganda Investment Authority(UIA) have launched the second edition of the Rising Woman initiative.
The Rising Woman initiative which was started last year under the theme ‘Taking your business ahead’ is meant to recognize, celebrate and promote a culture of mentorship among women in business in Uganda and targets Ugandan business women, Small scale investors, Entrepreneurs, Members of Uganda Women Entrepreneurs Association Limited (UWEAL), Members of Uganda Small Scale Industries Association (USSIA) and Uganda Manufacturers Association (UMA) members.
Speaking at the launch, dfcu Chief Executive Officer Mathias Katamba called the initiative a “…fundamental step on the path to creating a financially-enabling environment for female entrepreneurs.”
He went on to note that the bank has created programs and products which specifically address the financial needs of women across the country. “As a financial institution that believes in building thriving communities, dfcu embarked on a journey to creating an enabling environment for Small and Medium Women owned Enterprises starting in 2007, with the introduction of the Women in Business program. Our primary motivation is the fact that despite women making up over 52% of the population of Uganda, it is not reflected in the ratio of women who have access to financial services.”
“Through the program, we work with women in diverse ventures to turn business ideas into realities which in turn become vehicles for change in communities. With over 53 years of lending to SMEs, and at least 10 years running the WiB program, dfcu Bank understands the financial needs of women and goes ahead to provide tailor-made solutions for them,” Katamba added.
He also officially announced the call for business proposals through the bank’s official website which will begin the contention for the top 10 business ideas.
The proposal submission is already underway and will run up to 20th September 2019. The top 3 winners will walk away with Ugx 15 million, Ugx 10 million and Ugx 5 million respectively and the top 10 will take part in an all-expense study tour trip to Nairobi.
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