By Our Reporter
Lipa Later, one of the first of its kind buy-now-pay-later (BNPL) company operating in Kenya, Rwanda, Uganda and Nigeria, has appointed a new country manager for Uganda. Edith Kaguima, who has previously worked at Lipa Later as Partner Success Manager, is the new Country Manager Uganda.
Edith Kaguima joined LipaLater in 2017 as an Account manager in the Partner Success department. She then went on to rise up the ranks to be the Partner Success Partner for the last one and a half years before being posted as Country Manager, Uganda. In Uganda, Edith will be in charge of growing the Lipa Later brand and creating unique market linkages to customers and consumers.
Edith has an accredited Bachelor’s Degree from Kenyatta University. In her free time Edith enjoys cooking and is an avid Lifestyle and Travel Content Creator. She creates content that is shared on her youtube channel.
“As Africa’s premier (BNPL) company, we are here to offer our customers and merchants an affordable payment option that allows customers to purchase items and make payments over a duration of up to 12 months. We see the huge potential in the Ugandan market and are excited to be part of the growing economic change in the market,” said Edith Kaguima.
Formed in 2016, Lipa Later leverages data analytics to provide consumers with access to convenient and affordable credit. Its proprietary credit-scoring and machine learning system enables a consumer to sign up and get a credit limit in seconds, without the need for bulky documentation and a lengthy approval process.
Speaking about the appointment, Eric Muli, the Co-Founder and CEO of Lipa Later said, “We are very excited to have Edith take over as country manager in Uganda and it is part of our commitment to grow and double our presence in the existing markets, even as we open in three to five new markets in Africa.”