By Our Reporter
Guinness Smooth has partnered with Speedball Summer for the second edition of Kampala’s fast-rising fashion and cultural showcase, taking place on 1 August 2026 at Motiv, Bugolobi. The collaboration brings together two brands united by a shared commitment to championing youth creativity, self-expression, and cultural innovation through an immersive experience that blends fashion, music, and art.
Anchored in Guinness Smooth’s Make It Yours campaign, the partnership will transform the runway into a celebration of individuality, giving Uganda’s next generation of creatives a platform to express themselves boldly and inspire others to do the same.
Hosted by Kampala-based streetwear collective Speedball Mag, Speedball Summer has grown into one of Uganda’s most exciting youth-led cultural experiences. More than a fashion show, it is a celebration of streetwear, music, art, and community, providing a platform for emerging designers, stylists, models, photographers, musicians, and other creatives to showcase their talent. This year’s edition promises an unforgettable experience, featuring a groundbreaking fashion runway fused with a live orchestra, creating a bold intersection of fashion, culture, and performance.
The partnership aligns seamlessly with Guinness Smooth’s “Make It Yours” campaign, a platform dedicated to inspiring young people to embrace their individuality, express themselves authentically, and turn their passion into opportunity. Through collaborations with creative communities and cultural platforms, Guinness Smooth continues to invest in spaces where talent can thrive and new voices can be celebrated.
As part of the experience, Guinness Smooth will deliver an immersive runway takeover that places the audience and creatives at the centre of the show, transforming the traditional runway into an interactive celebration of style, originality, and culture.
Speaking about the partnership, Denise Paula Nazzinda, Guinness Uganda Brand Manager, said: “At Guinness Smooth, we believe creativity has the power to shape culture and inspire new possibilities. Through our ‘Make It Yours’ campaign, we are committed to creating opportunities for young creatives to express themselves boldly and showcase their talents on platforms that matter. Partnering with Speedball Summer is a natural fit because they have built a movement that celebrates authenticity, community, and fearless self-expression. Together, we are creating an experience that encourages every creative to own their story, own their style, and truly Make It Yours.”
Speedball has established itself as far more than a streetwear label. Founded with a vision to create world-class Ugandan street fashion while building a vibrant creative community, the brand has become a cultural movement that champions local craftsmanship, youth entrepreneurship, and authentic Ugandan storytelling. Through its events, networking opportunities, and creative collaborations, Speedball continues to inspire a new generation to create boldly and proudly represent Ugandan culture.
The partnership underscores Guinness Smooth’s ongoing commitment to supporting Uganda’s creative economy by investing in experiences that inspire innovation, collaboration, and cultural expression. By joining forces with Speedball Summer, Guinness Smooth reinforces its belief that when young people are given the right platforms, they can redefine culture and create experiences that are uniquely their own.
Guests attending Speedball Summer on 1 August at Motiv, Bugolobi can expect an electrifying evening where fashion, music, art, and culture collide, culminating in one of Kampala’s most immersive creative experiences of the year.