Nile Special Stout, a premium brand of Nile Breweries, has become the first Ugandan brand to be nominated for the prestigious international beer award; the Prize of the Jury. It is one of only five brands chosen globally in this special category at the Monde Selection awards, based on expert selections.
The eventual winner of the Prize of the Jury 2024 will be announced during the Annual Awards Ceremony on June 1st, 2024.
“The jury experts of Monde Selection have just selected their annual “coup de Coeur” which deserves an exceptional recognition in its category. We have therefore the honour to inform you that your product “Nile Special Stout” has been selected within the shortlist of the five nominees for the Prize of the Jury in the category of Beers,” the statement from the Monde Selection awards organising committee read in part.
Reacting to the nomination, the Nile Breweries Marketing Lead, Majok Amou, emphasised the company’s strategic focus on innovation and investment in the most relevant aspects of the brands such as quality. Specifically, Nile Special Stout has paid attention to its rich taste, savour, roasted aroma, and smooth flavour.
“The vision for this brand was clear from the onset. We wanted to make a truly Ugandan stout brewed from the finest ingredients; that’s roasted barley, using Ugandan craftsmanship to satisfy a Uganda taste. Our efforts have been globally recognised. The brand is a four-time Gold winner of the Monde Selection Awards. So, the Prize of the Jury nomination is a continuation of a journey to establish a truly Ugandan stout of international stature,” said Majok.
The jury noted that the Nile Special Stout nomination reflects its outstanding all-round quality, specifically the taste, savour, composition, originality, and innovation.
The nomination coincides with the recent launch of the new Nile Special Stout label, an innovation reflecting the brand’s Ugandan origins, consistent quality, resonance with its audience and growing international stature.