By Our Reporter
Fifteen new commissioned Ugandan movies are set to make a debut on the Maisha Magic Movies Channel effective 14th February as the Channel moves to carry more commissioned content and showcase locally produced content across East Africa.
MultiChoice Uganda made this announcement at a press conference held at their main offices in Kololo on Thursday.
Joan Semanda Kizza, the PR and Communications Manager, MultiChoice Uganda said, “The announcing of this commissioned content on Maisha Magic Movies Channel is a bold step towards uplifting local content, supporting Ugandan talent, and telling the stories that inspire us, lift the mood, and provide educational benefits to the viewers. The channel is set to premiere movies that the audiences will resonate with through their authenticity and relevance to what it means to be Ugandan.”
“As the entertainment industry keeps evolving, the viewer’s tastes and consumption preferences change too, therefore, we ought to keep offering different genres of our own indigenous stories to meet their needs. The number of movies and drama series that are being released by Ugandan producers are increasing, and as a platform for most of the widely watched channels across Africa, it is keen for us to promote our very own, hence our announcement today,” Joan emphasized.
The DStv Channel 141 was launched in July last year as a unique offering inspired by and targeted primarily at the Ugandan, Kenyan and Tanzanian market.
In his remarks, Colin Asiimwe, the Head of Marketing at MultiChoice Uganda commended Ugandan Film Creators for their thriving spirit in churning out captivating content.
“As we enter into the Uganda Film Festival season, I believe this rebrand to showcase more local content will create interest of the viewers towards the Uganda Film Industry, and as we embark on training the younger generation in this industry, we need to have deliberate efforts that will push viewership so that the industry can grow,” he said.
Some of the Ugandan Movies to watch out for on the channel include; Namuddu, Pieces of Me, Dead Respect, Rakai, Chwezi Dynasty, The Virgin, My Sister’s Keeper, 24 Hours, Influensa, Blood Ransom, The Guest Wife, Atonement, The First Eleven, Contention, and Mukisa, amongst others.
