By Our Reporter
MultiChoice has launched a new channel dubbed Maisha Magic Movies dedicated to showcasing East African movies.
The unique offering is inspired by and targeted primarily at the Ugandan, Kenyan and Tanzanian market but will be available across all key markets across the African continent.
In anticipation of the new strategic offer that addresses viewer demand, Barbara Kambogi, Channel Head Maisha Magic Movies, at MultiChoice said, “We continuously study audience behavior and tailor- make our offering to match the needs of the market at hand hence the launch of Maisha Magic Movies.”
The channel has been positioned as a game changer within the target market as well as in an industry where the creation of local movies has proven to be in deficit. Viewers can look forward to some exciting homegrown titles in the following genres: action, thriller and drama that they can be equally proud of and call their own.
“We are working alongside local producers in Kenya, Tanzania and Uganda and continuously grooming and mentoring the teams to produce world class content that resonates with the cultural nuances of the market thus making the content not only exciting but relatable to the viewer,” said Kambogi.
Joan Semanda Kizza, the PR and Communications Manager at MultiChoice Uganda expressed her excitement about spearheading the hyper local movie channel as well as the investments that have been injected by MultiChoice which are set to ensure for growth and accessibility of premium and local movie content across the globe.
This channel launch which follows the launch of Pearl Magic Prime in February further drives the MultiChoice Group agenda of delivering great local content to our customer base.
“We will continuously study audience taste and where warranted, adjust the content to ensure that we remain relevant and topical throughout the life cycle of the movie channel,” said the Colin Asiimwe, the Head of Marketing at MultiChoice Uganda.
Maisha Magic Movies went live on Monday and is available on channel 141.