As Marissa Mayer approaches her one-year anniversary as chief executive of Yahoo, she’s hewing closely to the struggling Web portal’s traditional advertising model – and eyeing more video programming of every stripe as central to the strategy.
“We’re working on various methods in terms of how we can increase our video views, and watching,” Mayer said at the Reuters Global Technology Summit on Thursday. “It’s clear to me that our video business is something that’s growing a lot. It’s something that we’d like to accelerate.”
Yahoo is currently bidding to acquire Hulu, the online hub for TV programming owned by Walt Disney Co and News Corp, sources with knowledge of the situation have told Reuters.
Mayer would not comment on the bid for Hulu.
The Web pioneer was looking at buying French video site DailyMotion but had to abandon the effort after objections from the French government.
(Also see: France defends blocking Yahoo deal for Dailymotion)
Yahoo also has a growing menu of original video programming, such as the critically-acclaimed Burning Love TV reality show spoof, and it recently acquired the rights to the archive of Saturday Night Live television programmes.
Online video commands higher ad rates than other types of Web content and has become a fiercely competitive arena as it is increasingly viewed as a bulwark against the steady decline in prices for online display ads.
On Thursday, Instagram, the mobile photo-sharing app owned by Facebook Inc, introduced a new feature that allows users to create 15-second videos. Facebook itself is reported to be readying an online video ad format. Google Inc’s YouTube, the world’s No.1 online video destination, is expected to generate $5 billion in revenue this year, according to RBC Capital Markets.
Mayer took the top job at Yahoo after a tumultuous period in which the company had churned through several CEOs and many of its top executives and engineers jumped ship.
She has revamped key products such as mail and the Yahoo home page, implemented morale-boosting measures like free food, and jumpstarted acquisitions. On Thursday, Yahoo closed its $1.1 billion acquisition of Tumblr, a blogging service that is one of the Web’s most popular hubs of user-generated content.
Yahoo’s stock has surged roughly 70 percent since Mayer became CEO. But Wall Street analysts say much of the gain has come from stock buybacks and from Yahoo’s Asian assets, including a 24 percent stake in Chinese e-commerce giant and potential IPO debutante Alibaba Group.
Peanut butter and jelly
Yahoo’s biggest near-term goal and most important yardstick by which to measure its progress will be the rate of increase in the amount of time users spend on its websites, Mayer said.
“Yahoo’s ability to generate revenue for a thousand pages is reasonably good,” Mayer said. “The challenge for Yahoo at the moment is traffic. How do we grow traffic? How do we gain usage? Because that ultimately will drive up revenue.”
While rivals such as Google have experimented with new revenue streams, including subscription music services and online retailing, Mayer said Yahoo remains squarely focused on advertising.
“I believe in ads, I like ads. We may try some other things but Yahoo is an ad company,” Mayer said, but added that it does not mean Yahoo will cut on its own original programming.
The company’s headcount has decreased by about 1,000 employees during her first year, through a combination of attrition and ramped-up performance management, with staffers now getting reviewed on a quarterly basis instead of every year, she said.
But Mayer said the company was aggressively pursuing new talent job applications recently peaked at 10,000 a week, more than twice the level of a year ago.
At the same time, Mayer has moved to cut back the thickets of bureaucracy that she said had sprouted across the company over its 18-year history.
Mayer installed a system called PB&J, short for Process, Bureaucracy and Jams. That has eliminated roughly 700 irksome or unnecessary procedures within the company, such as forcing employees to undergo a special orientation for the company gym.
“I understand that we are geeks and we may not be that coordinated but I think we can all figure out how to use a treadmill without an orientation,” Mayer said.
Some industry-watchers assumed the PB&J moniker was an homage to the so-called “peanut butter manifesto,” in which former Yahoo executives warned of problems plaguing the company.
Mayer said the real story was much simpler.
“Most days for lunch I have a peanut butter and jelly sandwich,” she explained. “So sitting there I was like ‘Can we call it something simple and fun like PB&J?’ And we kind of backed into process, bureaucracy and jams. But it works.”
Thomson Reuters 2013
Swarm Summit and Tech Expo returns this year, slated for 22nd – 23rd November
Hive Colab has partnered with ICT Association of Uganda (ICTAU) and will this years hold another edition of the Swarm summit. This year’s exhibition will be at UMA show ground between 22nd to 23rd Nov. 2019.
This year’s exhibition will be themed “Celebrating Uganda’s Digital Transformation”. The Swarm summit and Tech Expo is aimed at recognizing the different levels of development of Uganda’s digital landscape, showcasing the different entities working to create a harmonious tech ecosystem in the country.
“From its humble beginnings as the first tech hub almost 10 years ago, Hive Colab has supported the entrepreneurial spirit of Uganda’s in technology. Three years ago we launched the annual Swarm Summit to provide a stage where Uganda’s digital entrepreneurs could share their innovations and their stories,” said TMS Ruge; Co-founder and Director, Hive Colab. “This year, we’re thrilled to expand on that spirit with a partnership with ICTAU to launch this year’s Swarm Summit and Expo. We’re thrilled to provide a larger stage to showcase the technological innovations shaping Uganda’s digital economy,” he added.
The summit celebrates Uganda’s top business and technology minds building enterprises powering Uganda’s emerging digital economy.The Expo is open for the public to attend. To attend or exhibit register here www.swarm.ug
Ugandan Digital Agency “Definite Creations” ranks 9th among top Web Design companies in the world
Ugandan website designing company Definite Creations has been ranked among the top global website designing companies by Yahoo Finance Magazine. The Ugandan website designing giant beat over 1,500 participating companies to a top slot.
Definite Creations is a premier digital agency in Uganda providing compelling digital solutions in professional website design and hosting services, search engine optimization and social media marketing, mobile Apps and software development to help businesses achieve more.
Participating in this ranking and emerging 9th out of the top 25, Definite Creations managed to beat over 1,500 participating companies from different countries based on price, portfolios, reviews, leadership and expertise.
Speaking to Definite Creations about this milestone, Lodi Daniel, the founder and CEO of Definite Creations admits that it’s a very humbling experience having your company feature on prominent magazine like Yahoo Finance, “I would like to give the glory back to God and thank all the team at Definite Creations for the great work they are doing thus far. And this is our renewed commitment to continue providing quality and effective Digital marketing services to our clients and urge businesses to embrace Digital to spiral their business growth” He added.
“Definite Creations is currently serving clients in Uganda, South Sudan, South Africa and this ranking will provide opportunities for us to tap into the global clientele”.
The survey was carried out by DesignRush, a B2B market place that features the top agencies around the world, including the best Digital Agencies, Logo Design, Branding, Digital Marketing, Website Design, ecommerce Web Design Companies, and more.
Infinix to unveil a phone with the latest technology
By Staff Writer
Infinix Mobility’s newest gadget brings science fiction to reality with the Augmented Reality.
The tech company is rumored to unveil its hottest new innovation on 8th July 2019 which includes Augmented Reality (AR)core, AR measure and Quick note. Infinix Mobility has proved extremely impressive setting a trend in the smartphone industry with its latest technology in the upcoming device, the NOTE6 aimed at providing users with reasonably priced device with a higher level of technology.
“We are moving from being just a smartphone company to bringing the high technology to everyone at affordable prices and the pretty cool NOTE6 is the beginning of greater innovation. The NOTE6 may not only be a phone with the AR core but is a device below One million shillings with such great features for everyone.” Marketing Manager, Ms. Gladys Liu said.
The NOTE6 AI powered X-pen comes with a lot of interesting functions which automatically detects and connects phone numbers, reminders, alarm clocks from the content recorded.
In addition, the X-pen has Intelligent gesture which can quickly erase the modified content, export pictures / format easily to spreadsheets, word document and handwritten font is easily translated into text.
The NOTE6 is rumored to have triple rear cameras, with a 3 days battery life and a tremendous upgrade in the RAM and storage capacity providing a user with space enough to store over 15,000 pictures, videos and a smooth user experience without lagging.
The NOTE6 will be available in three colors.
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