Unilever Uganda launches new and improved OMO detergent

By Our Reporter

Unilever Uganda has launched a new and improved OMO laundry detergent. They launched the new Omo during a ceremony held at their offices in Kampala on Wednesday.

The new OMO comes with an improved formulation and unbeatable stain removal including an enhanced whitening performance packaged in a fresh new look.

“With the new and improved OMO unbeatable stain removal formula, our customers will now use less powder for washing, which saves them money especially during these hard economic times. It is available from as low as Shs500 in all shops, duukas and supermarkets close to you,” Unilever Category and Channel Development Manager – Home Care, Emmanuel Kabugo, said at the launch.

The OMO brand also has OMO bleach that is available in regular lemon and color safe variants delivering extra clean freshness for laundry, floors and surfaces with pleasant aroma that does not sting the nose.

In her remarks, Unilever Managing Director Joanita Menya Mukasa emphasized Unilever’s commitment to its customers and why the brand chose to create the new formula.

“Our commitment as Unilever Uganda is to deliver high quality, affordable and purpose led brands that serve you, our everyday mainstream consumers and create a brighter future for all Ugandans. Through OMO, we support sports among children encouraging them to do their best have fun and learn. Every experience should be memorable and impactful to their brighter future,” she said.

“We therefore request all Ugandans to try out the new and improved OMO, be an OMO ambassador to your friends and family,” she added.

The new & improved OMO is now available at shops, supermarkets and duukas countrywide.