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UNILEVER EMBARKS ON REWARDING UGANDAN CONSUMERS AND BUSINESSES IN OMO FAST ACTION ACTIVATIONS
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Following the launch OMO Fast Action,the fastest stain removal formulation in Uganda, Unilever Uganda has embarked on a drive to reward its consumers across the country through mall activations, in-home sampling, washing bay sampling and hospital sampling.
These activities are aimed at demonstrating to Ugandans the superiority of OMO Fast Action, engaging and educating them on how best to use it while giving them a chance to win various prizes.
Following the commencement of these activities on 1st July, 2014, the campaign has seen 4 winners rewarded with ironing boards, 5 winners rewarded with flat irons, 1 winner rewarded with a shopping voucher and one lucky winner won a washing machine at the Garden City Mall activation.
Launched on the backdrop of meticulous research and trials, OMO Fast Action is set to revolutionize the washing experience for Ugandans and has so far delivered maximum consumer satisfaction to all consumers sampled.
OMO Fast Action ambassadors put the fastest detergent in Uganda to test at a washing bay in Kampala recently.
As from Monday 14th July, 2014, the OMO Fast Action team shall be visiting and sampling Kisugu, Mengo, Nsambyaand Komambogo hospitals in Kampala while also storming all washing bays around Kisugu, Mengo, Nsambya and Komambogo.
“Unilever Uganda has been a partner in the enhancement of Ugandan homes and businesses for over sixty years. It is more than a manufacturer of products. It is part of Ugandan families, Ugandan heritage and an enabler of better and easier living and will continue to do so” said Unilever Uganda Marketing Manager, Diana Nabukenya.
Omo will also be storming various markets in Kampala and indeed the whole country and the public will win various exciting prizes. In addition, OMO Fast Action is holding ongoing promotions in select supermarket chains across the country where consumers can win different prizes if they purchase Omo Fast Action.
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