By Our Reporter
Uganda Breweries Limited (UBL) has unveiled WhiteCap Crisp – a new premium beer with only 3% alcohol by volume (ABV), with no added sugar.
The beer was unveiled during an invite-only white and blue affair held at the Naguru Skyz Hotel on Thursday evening. The stylishly colourful launch event featured an exclusive guest list of the crème of Kampala’s social scene with popular content creators, events and marketing gurus and high-net-worth individuals in attendance with entertainment from Myko Ouma and his Band and timeless music mixes by Selector Jay.
Available in a 300ml bottle and a matching 330ml sleek can, the crisp light beer is made from all-natural ingredients and is targeted at consumers interested in maintaining healthy lifestyle choices while enjoying social occasions.
While addressing guests during the launch event, Catherine Ndungu, UBL’s acting Marketing and Innovations Director, said, “There is a growing interest and greater scrutiny in wellness and fitness amongst customers. More customers, who fall in the space of moderators, occasional alcohol consumers and abstainers are conscious about the need to assert control over their lifestyle. We saw this as an opportunity to create and innovate against unmet needs in the low and non-alcoholic space through a relevant proposition.”
With the launch of this new product variant, WhiteCap Crisp, UBL not only meets this need, but also supports to balance the premium nature of their beers with substantial value and emerging trends.
Ndungu added that this innovation is the business’ response to evolving consumer trends where people are actively and consciously seeking out brands and products that prioritise their overall wellness and lifestyle.
“We are a business that has a strong track record of listening to our consumers and leveraging our strength in innovation to deliver products that suit their needs. WhiteCap Crisp is the latest in this long line of product solutions to cater to the consumer who is seeking a lighter beer alternative for fun social experiences to prioritise their wellness and for those light occasions,” she said.