By Our Reporter
Uganda Breweries Limited (UBL) has appointed Juliana Kagwa as the new Corporate Relations Director. Juliana has previously been the UBL Marketing & Innovations Director, responsible for ensuring the profitable and sustainable growth of the focus brands in the UBL portfolio.
During her tenure Juliana built a formidable, high performing team that has now become the highest net exporter of talent in Africa. She has built a reputation for herself in growing both the brand portfolio and her team members in tandem.
In the 4 years of her stewardship, UBL realized the overall premiumization of its portfolio registering double digit growth annually for Tusker lite, Guinness and the Reserve scotch brands. In the same period, the portfolio registered an all-time high share of voice in the marketplace alongside efficiencies created through her consolidation of media spend.
In the other changes in the senior executive team, Emmy Hashakimana has been appointed the Marketing and Innovations Director. He has previously been the Head of Beer at Uganda Breweries Limited.
Agnes Ssali replaces Charity Kiyemba Ekudu as the Legal Director and Company Secretary. Agnes joins the UBL team from British American Tobacco Area where she has been serving as Marketing, PRRP and Regulations Counsel for the East African Markets (EAM) Cluster, based in Nairobi, Kenya.
And finally, Eunice Waweru is the new Finance & Strategy Director, replacing Busola Doregos who was recently appointed as the Group Head of Finance & Strategy, East Africa Breweries Limited. Eunice was previously working with Guinness Nigeria Plc (GN) as Head of Commercial Finance.
These changes take effect on 1st November 2020.