By Our Reporter
Toyota Uganda Limited, the market leader in Uganda’s new car industry, has rebranded to CFAO Motors Uganda. The rebrand was announced on Wednesday at an event held at the Kampala Sheraton Hotel.
According to Thomas Pelletier, Managing Director of CFAO Motors Uganda, the rebrand is only a change in name which is aimed at allowing the company expand the range of solutions it offers, noting that the shareholding and team remains the same.
“We have been known as Toyota Uganda since 2005. However, increasingly, we have felt the name does not encompass the full breadth of mobility solutions that we offer, over and above the Toyota brand,” Mr. Thomas Pelletier explained.
“The rebrand to CFAO Motors Uganda allows us to align with our CFAO Group philosophy that seeks to strengthen our investment in Toyota whilst at the same time offering additional mobility solutions. More than a name change, this is also a milestone that brings us closer to our ambition: sustainable growth, value chain integration, partnership with strong brands and innovation, consolidating our position as a leading automotive brand.” He added.
CFAO Motors Uganda will continue to remain the exclusive manufacturer-authorised distributor of brand-new Toyota Vehicles and genuine parts in Uganda, as well as exclusively offering Toyota Manufacturer’s warranty.
In addition, CFAO Motors Uganda will also be the official distributors of brand-new Suzuki vehicles, Yamaha motorcycles, Hino Trucks, and Toyota forklifts. The company also proposes a range of short and long-term lease and car rental solutions for businesses through the LOXEA brand and its partner Avis Fleet. It will also provides a raft of other services to expand the offering, including fleet management, geolocation, telematics and more.
As part of its rebrand to CFAO Motors Uganda, the company will soon launch new products and services and more innovative mobility solutions. These new models and products will include connected services, affordable new vehicle financing solutions, and a whole new range of competitively priced automotive parts from international manufacturers, tailored for a broader range of consumers.
CFAO Motors Uganda is a subsidiary of CFAO Automotive, a division of the CFAO Group, which is part of Toyota Tsusho Corporation.