By Our Reporter
Johnnie Walker Uganda held an engaging brand immersion experience with its new crop of influencers at the Skyz Hotel in Naguru on Wednesday.
The intimate event was organised to bring the influencers up to speed on the new creative, exciting, and engaging ways to consume and experience the iconic whisky brand.
The influencers were treated to a full brand immersive experience that included a take on the 200-year journey of Johnnie Walker. The event also featured tasting and mentorship on the array of flavours that Johnnie Walker has, including Red Label, Black Label, the smoky Double Black, the smooth Gold Label Reserve, Green Label, and the Johnnie Walker Aged18.
The mentorship also included a segment on how to drink and serve Johnnie Walker, how to present Johnnie Walker and a session on influencer marketing and ways in which the brand can leverage maximum visibility, publicity, and engagement.
The new influencers are a carefully selected team of six that includes renowned DJ Slick Stuart, radio presenter and MC Deedan Muyira, ‘tweleb’ Jude Mugabi, Nomad Marketer Raymond Kalemera aka Slay Farmer, social media influencer Noella, veteran radio journalist Marcus Kwikiriza who will be leading the conversation on all things Johnnie Walker Reserve. Tumusiime Agaba, who took over the ambassadorial reins from Marcus late last year, will lead the team.
“As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting ways. This new crop of influencers includes a group of progressive individuals that have been chosen to lead the Johnnie Walker conversation to bring to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences,” said Rhona Namanya, Head of Spirits, UBL.
“We want you to experience Johnnie Walker in a more vibrant and engaging way,” she added.