By Our Reporter
Publicity Nateete who shot to fame because of his eccentric and comical way of speech has landed a mega ambassadorial deal. This after he was unveiled as the “Kili fit” campaign ambassador on Wednesday.
The campaign which was launched by dfcu Bank in partnership with Prudential Uganda is aimed at ensuring that customers in the informal sector who are hospitalised can receive a daily stipend in lieu of lost income.
During the campaign, dfcu Bank customers who hold the bank’s Dembe account for low-income earners in the informal sector gain access to a fixed daily cash benefit of UGX 20,000 per night if hospitalised for more than one night for up to 40 nights in a year. The account holder will be able to claim their benefits through Prudential within 3 months of the date of hospitalization.
Speaking during the campaign launch, dfcu Bank’s Head, Personal Banking, Miranda Bageine Musoke said; “We know that the largest percentage of Ugandans are low income earners and for the informal sector health insurance is not a priority. As a bank we also recognize the challenges in accessing healthcare while meeting basic needs for those in the informal sector. So, in partnership with Prudential, we believe that we can do more to support our customers and lighten the load by ensuring the daily necessities are catered for when they are hospitalised.”
According to data from the Central Bank, the largest percentage of Ugandans are low income earners. 37% who manage to set aside savings, mainly save to cover expenses such as food, education while 26% save for emergencies like illness.
On a wider scale, it is reported that Uganda’s insurance penetration rate stands at 1% against the global rate of 7.2%. This means that there is still a lot that needs to be done by the insurance and finance services providers to drive insurance penetration and financial inclusion.
Publicity Nateete will be charged with driving the campaign message home to this target audience that finds him very relatable.