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Opinion: How To Start Your Own Television In Uganda At No Cost

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By Ian Ortega

The next stage and I repeat the next stage in the Media Industry of Uganda is going to call for real specialization. This is what I mean. What if we had a Ugandan TV channel that dedicated itself to business 24-7? What if you would tune in to such a channel, watch stories of businessmen, watch documentaries of various companies and how they were started? Watch the current trends on the stock market and how the shilling is trading against the dollar?

What if you had business news on this channel? What if you had debates between various industry leaders on various topics? Now imagine this kind of specialization and you get why it’s time for the Media to change its model.

I say this because when we started BigEyeUg, we wanted to be everything. We wanted to have an Online Shop, we wanted a Ugandan Social Network, then a Dating network. We realized, we couldn’t be a master of all trades. By the end of the first three months, we’d phased out the online shop, the free sms, the dating network and many things. And once we did, we were able to focus on our strengths and that made all the difference.

I now want to imagine something else. What if we can have a 24-7 Ugandan News Channel? Where you tune in at any time and you have live news updates from all parts of the country? Imagine a Ugandan BBC of a kind.

Now begin widening that specialization to something else. Imagine a serious Ugandan Food TV. Or perhaps a Ugandan travel TV? The possibilities are endless.

The gold is in finding a niche and guarding it jealously. Play by your strengths. Find a gap and close it.

The Good News is; “Digital TV is coming our way.”

When it comes to Ugandan Newspapers. This is one industry in Uganda that has kept on doing the same thing for the last 20 years and expecting different results. They have run the same model. No Wonder, no Newspaper in Uganda sells more than 40K copies in a population of over 30 million. Doesn’t that surprise you? That is 0.13% of Ugandans reading newspapers. Again, what if one Newspaper chose to give out its copies for free? That’s a radical idea. A newspaper in Kenya was struggling with sales. It changed the model. Today every advertiser wants to work with them because they are certain everyone will get a copy of their newspaper. It now distributes 40,000 copies from 6000.

Maybe there is something I don’t know. Maybe I am ignorant. But who says philosophy is not allowed?

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Opinion

Opinion: NBS taking over the social scene

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NBS TV logo

By Our Reporter

Have you realized how over the last few months, all the big concerts and social events have moved to have the Next Media companies, especially NBS Television and NXT Radio, as media sponsors?

From Blankets & Wine to Purple Party, the Burna Boy concert, Don Moen, Chris Martin & D’Major concert, Bakiga Nation, Nyege Nyege, to mention but a few. East Africa has Got Talent could be an addition here, this time as a show that trusted NBS Television to be the platform that will deliver maximum impact across Uganda.

NBS Television might have become Uganda’s leading TV station by being the political command center, but they have really evolved to be a major presence on the social scene as well lately.

But this doesn’t come as a total surprise. Over the last month or so, a one Renny Byamugisha, formerly in charge of on-trade marketing at NXT Radio, was promoted to take care of the same for the whole of Next Media Services, and NBS Television seem to be the biggest beneficiaries of the move so far.

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Celebrity Gossip

Opinion: What Solomon Serwanjja’s AIBs win means for NBS Television’s investigations desk

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Solomon Serwanjja

The hashtag, #NBSInvestigates, is a usual fixture among Ugandan trends online, with some of the most impactful news stories in Ugandan journalism history aired on the segment. It airs during NBS Television’s Monday edition of Live at 9, their prime news bulletin.

Solomon Serwanjja is only one of the investigative reporters that contribute to it, and his piece, done in conjunction with BBC Africa Eye, “Stealing from the Sick”, won a major international award – the Association for International Broadcasting (AIBs) Investigative Documentary Award.

This comes after Solomon Serwanjja was named the 2019 BBC Africa Komla Dumor Award that has him currently training with the BBC in London, England.

At the AIBs, “Stealing from the Sick” was nominated alongside some strong pieces like, Fault Lines – Targeted by a Text by Al Jazeera English, War Crimes for Likes by BBC Arabic Documentaries, Disasters at Sea – Coffin Ship by Exploration Production Inc., Inside Facebook: Secrets of the Social Network by Firecrest Films for Channel 4, The Atom Araullo Specials Babies4sale – Philippines by GMA Network Inc., and Wie is Schild & Vrienden echt? (Who are the Real Shield & Friends?) by VRT NWS.

That a Ugandan story is nominated among these is a milestone, that it wins is a major landmark for Ugandan TV at large, let alone the Investigative desk at NBS Television.

In the story, Serwanjja exposed the plight of Ugandan malaria patients who continue to suffer because of lack of access to drugs, with some even losing their lives, at the hands of government officials who steal and sell the drugs meant to be given out for.

But this is only one story. Some of the other pieces on #NBSInvestigates that moved the nation have also included Inside the Makerere University Sex-for-Marks Scandal by Raymond Mujuni, The Gang Terrorizing Kampala(Kifeesi) by Solomon Serwanjja, Girls in Risky Business by Canary Mugume, among others.

With the major wins by a man who is widely regarded as the one that started the investigative journalism at the Lower-Kololo-based station, I suspect coming investigations will be carried in even higher regard going forward… Maybe the next few pieces’ adverts should now start with, “From the producers of the major award-winning Stealing of the Sick…”

Staff Writer

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Celebrity Gossip

3 Reasons why the blame on Martha Kay and other women whose nudes leak is misdirected

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Martha Kay

By Bash Mutumba

In recent times, nothing excites Ugandans more than a leak of raunchy content; mostly the kind that involves a public figure. After the men recreationally finish the soap in their bathrooms, and the women envying and/or judging their fellow women’s bodies, the next step is usually to blame the victims of how irresponsible they are for letting their nudes leak, and often go on and on blaming them for taking these photos and/or videos in the first place. I’ll tell you why this blame is misdirected.

1. They don’t leak them themselves

In all honesty, of all the nudes and sextapes that leak, the ones that ask for them – who are also the only intended consumers – are usually the romantic partners, and it is very absurd that the blame is never laid on these particular individuals. The guy who leaked Zari’s video never paid for his sins, Desire Luzinda’s Nigerian lover was sure nothing would be done to him, Anita Fabiola’s offender too was never brought to book. Same applies to Judith Heard and now Martha Kay.

2. They are the victims

It is rather clear that cyber bullying isn’t something to joke about, as we have all witnessed friends and family succumb to depression after episodes of being bullied on social media. The best that can be done for such people is to show them they are loved, regardless of the betrayal they have faced at the hands of those they loved and trusted. Making fun, and threats of legal action and jail, aren’t the best words to tell to someone in a situation of being prone to mental health issues.

3. Ugandans should have rights to privacy

The whole essence of having mobile phones is privacy. They are not shared like landlines or pay phones, and the passwords therein, are ultimately to that effect. Ideally, every Ugandan should be able to take photos that empower them, without fearing that someone will encroach on their privacy.

I personally felt so sad when various people created fake pages in the name of Martha Kay just to get followers riding on her sorrow. It is needless to say, that we should spread love, not hate.

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