By Staff Writer
Ngule lager, a beer that was launched in January has surpassed projections within the first three months on the market. The beer is produced by Uganda Breweries Limited (UBL) for Majestic Brands – the investment arm of the Buganda Kingdom.
The announcement was made to members of the press following a guided tour of the Uganda Breweries production plant by the Katikkiro of Buganda, Owek. Charles Peter Mayiga and Nyimpini Mabunda, Managing Director – UBL.
“Having toured the home of Ngule, I am very impressed with the standards and quality assurance measures that have been put in place to ensure that we have a beer that can ably compete on the market. This beer is affordably priced to get more Ugandans to consume formal beer and move them away from illegitimate, poor quality and potentially hazardous alcohol,” said the Katikkiro.
Nyimpini announced that the beer has been an overwhelming success from introduction to market and had exceeded its planned forecast for the launch period. He also mentioned that this success had led to initial production issues due to overwhelming demand, but that the beer was now back in stock.
He encouraged trade and consumers to promptly return empties as they purchase Ngule, to allow for swift replenishment.The beer is made from local ingredients; cassava and sorghum, which are exclusively sourced from the kingdom. Nyimpini said that consumers should remember to bring back the bottles so that UBL can make sure their favorite beer is always in stock. He also reiterated the Katikkiro’s call for farmers to grow cassava and supply UBL to produce Ngule.
