By Our Reporter
MultiChoice has officially launched Showmax, it’s internet-based TV service in Uganda.
Speaking at the launch on Tuesday, Colin Asiimwe, the Head of Marketing revealed that MultiChoice continues to take strides that enable the business remain relevant to its customers.
“The entertainment industry is very dynamic and has witnessed several game-changing interruptions and molding including delivery of entertainment and TV over the internet,” Colin Asiimwe said, adding that, “to remain relevant to our subscribers, we must do two things; one is to be 5 steps ahead of the pack or constantly and instantaneously evolve as things change.”
Showmax, available in over 70 African countries, is an internet TV service that boasts of a unique combination of hit African content, first and exclusive international series, kids’ shows, and live sport.
In her remarks, Joan Semanda Kizza, the PR and Communications Manager, observed that, “MultiChoice Uganda is pleased to launch Showmax in Uganda to enable us offer our customers a range of TV entertainment options, especially at a time as this while being cognizant of the current times when families are together.”
“New subscribers will receive a two week trial period when they first initiate the service. In addition, there will also be an announcement when, to thank our Premium subscribers for their continued commitment to us, the service will be free as a value added service for them.” She added.
Showmax is available to stream using apps for smart TVs, smartphones, tablets, computers, media players and gaming consoles, and the monthly subscription goes for UGX 14,000 on Showmax Mobile and UGX 28,000 on Showmax Standard.