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MTN Uganda unveils new sports platform

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Sen Somdev, the MTN Uganda Chief Marketing Officer

Sen Somdev, the MTN Uganda Chief Marketing Officer addresses media.

By Our Reporter

MTN Uganda has launched a dedicated online home of UG sports dubbed “MTN Sports” to give Ugandan sports enthusiasts a one-stop point for all sports related news, analysis and updates. This innovation is hinged on MTN’s vision of delivering the benefits of a digital world to its customers.

Since it opened shop in Uganda over 20 years ago, MTN’s proactive role in sports has positioned the brand as the biggest supporter of local sports through its sponsorships, partnerships and active engagements with the various sports disciplines including football and athletics among others.

While launching the MTN Sports Website, Somdev Sen, the MTN Uganda Chief Marketing Officer said that as the biggest supporter of sports in Uganda, they decided to launch the MTN sports website, a digital sports hub, to provide sports fans with comprehensive sports coverage of the very best that Ugandan sports has to offer.

This idea was further fueled by the prevailing circumstances that have limited fans’ physical involvement at sports facilities. “That is why we have decided to bring the fun and thrill closer on the screens of our customers,” said Somdev.

“Over the years, we have been big supporters of various sports disciplines in Uganda, including MTN Marathon, our support to broadcasting the StarTimes Uganda premier football league, our continued partnership with local football clubs like KCCA and Onduparaka and support to talent development in other institutions, among others. Local sports continues to be a major pillar in our sponsorship strategy”, Somdev further said.

Somdev noted that across the world these days, the excitement of sports has spread beyond the confines of stadia and captured the hearts and minds of many through the internet. As such, the New MTN sports Website is now part of this digital outbreak of the sports fever across the country. While stadia may remain empty due to the pandemic, sports fans will continue to
remain in the thick of it through this exciting MTN sports Website.

Today, MTN Uganda remains known as the founder of the biggest Marathon and the inspiration behind the running culture through which a number of athletes have been nurtured. Additionally, MTN is also the official broadcast partner of the StarTimes Uganda Premier League and official sponsor of Onduparaka FC as well as KCCA FC.

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