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MTN Uganda Launches MTN Pulse Rap Battles

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MTN Uganda has launched the Pulse MTN Rap Battle (MPRB), a three months rap competition that will also act as a lead up to the MTN Hip Hop awards in February 2020.The telecom giant has sponsored the MTN Hip Hop Awards for the last 3 years. The MTN Pulse Rap Battles, however, offer the rap community a sustained opportunity to express their talent and are a fitting lead up to the awards.

The MTN Pulse Rap battles will provide a minimum of 6 months engagement inclusive of a countrywide talent search, production and online/TV broadcast of the competition. The 12-episode televised show will be set in a battle format in various settings like cages, streets, etc. in the presence of 3 renown judges, a super hyped host and the participation of the general public especially through digital. Commenting about the project, Hellen Kirungi, the MTN Uganda Youth segment manager said, “Pulse has been mainly positioned as a lifestyle proposition. The MPRB however, explore how the youth can use the platform as a potential future source of livelihood while continuing to enjoy the hip lifestyle that comes with it”. It’s worth noting that Uganda’s Hip Hop industry has grown from being only popular in High School and as Karaoke acts, to become the most loved music genre today especially with the advent of Lugaflow, the vernacular version of Hip Hop that accounts for almost 90% of urban music played today.

The epic rap competition will see contestants face off in the following competition categories:

Pass on the Mic: A beat is dropped in a cypher set up and each rapper is supposed to freestyle without losing the beat and passes on the mic after the given time period

Can U Handle the heat: Contestants are subjected to physical activity while rapping out

Speed TEST: Contestants are rewarded for speed and articulationSpoken word: Contestants are challenged to write and perform the spoken word

Street Concert: The challenge is set on a busy street with the objective of attracting the biggest crowds through rap

#NOFEAR challenge: Contestants are expected to rap despite any barriers meant to instill fear and disrupt their lyrical flow. The MTN Hip Hop awards night will see 16 of the competitors walk away with various prizes. The grand prize for the overall winner will be a mentorship and recording deal in addition to cash, MTN Data and Voice minutes.

Furthermore, the winner will be an MTN Pulse ambassador for a year and his/her music will be uploaded on to Tidal, a top music streaming app that is available to MTN customers and is owned by renowned American rapper, Jay-Z. This potentially means, that the winner can, with time start earning income from the revenue earned by artistes whose work features on the app. Aspiring rappers can take part in the MTN Pulse Rap Battles by registering atwww.pulse.mtn.co.ug/rapbattles

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Celebrity Gossip

We intend to have the biggest event of the year in ASFA 2019 – Talent Africa boss Ali Alibhai

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The Abryanz style and Fashion awards are back for the 7th time and for the first time they have partnered with Talent Africa group.

Talent Africa group under it’s events and promotion wing will come active and handy in the ASFA 2019. We were keen on the partnership and quizzed Talent Africa boss Ali Alibhai on why he chose to partner with Abryanz this year.“We are a 360 entertainment company and have over years mastered the art of events marketing and this is another event we look forward to evelevating further. Abryanz Style and Fashion Awards have a very good reputation and we are sure our contribution will be felt” he said.

Talent Africa Group has in the past yet somilarly big events like Nyege Nyege and hosted many foreign artistes and have at all instances sold out. With such momentum we can be sure ASFA 2019 will be another event to look upto, probably the best ever edition so far.

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Entertainment News

Photos: What you missed at the “Kyaddala” movie premiere

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By Our Reporter

Reach A Hand Uganda (RAHU) in conjunction with Emmanuel Ikubese Films and partners premiered their long-awaited pan African series “Kyaddala: It’s Real” in an exclusive black carpet event held at Kingdom Kampala on Friday evening.

The evening kicked off with a cocktail where revelers were serenaded by the soulful Kenneth Mugabi and Steve Keys, before later being ushered to the screening room to watch the first episode of the TV series.

The exclusive premiere attracted key players in the film industry from Uganda and beyond ranging from movie directors, producers, actors and actresses beyond the cast of Kyaddala.

Based on real life experiences, Kyaddala depicts young people’s sexual and reproductive health issues through a rich storyline with compelling themes like HIV and its impact on young people, Teenage pregnancy and the role of “gatekeepers/ stakeholders” in averting child marriages, Sexual and gender based violence among young people and how it affects their SRHR needs and Myths and misconceptions around young people’s SRHR and how to create an enabling and safe environment for young people to seek SRHR information and services.

“Kyaddala is a real conversation starter, tackling topics that people are afraid to have. This show will provoke important conversations on young people’s Sexual and Reproductive Health Challenges,” noted Humphrey Nabimanya, the Founder and Team Leader, Reach A Hand Uganda.

Featuring stars like Martha Kay, Salvado Idringi, Mathew Nabwiso, Anita Fabiola, Emmanuel Ikubese and Olumide Oworu (from Nigeria), the 8-part series will officially start airing on October 5th on NBS Television and on the official Kyaddala YouTube page and Sauti Plus TV.

Here are some photos from the premiere.



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Celebrity Gossip

I dated Sheilah Gashumba because I was young – Fik Fameica

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Rapper Fik Fameika says his relationship with Sheilah Gashumba only happened because he was young. He insinuates that it was a mistake. And that he would perhaps have done better.

Defiant Sheilah dumped Fik Fameica when she met Ali Lwanga alias God’s Plan. They have been dating for close to a year now. Fik Fameica has not yet come out to declare where his heart falls.

However, he has been reportedly linked to a model in the US known as Halima Aden.

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