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MTN Uganda announces partnership with global music streaming platform, Tidal

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MTN Uganda has announced partnership with global music streaming platform, Tidal

By Our Reporter

Global music and video streaming platform, TIDAL in partnership with MTN Uganda, have announced an exciting, first-of-its kind collaboration. The partnership provides MTN Uganda customers a variety of options for a data-inclusive TIDAL membership as part of their mobile plan to gain access to exclusive high-quality streaming music, videos, concerts and more.

“Africa is a continent that has long been an inspiration for music heard around the world and TIDAL is excited to highlight the vibrant musicians on our platform. TIDAL is also thrilled to bring a new wave of digital music to Uganda as part of this collaboration” said Lior Tibon, COO TIDAL.

The partnership, launched in Uganda but set to be rolled out in other MTN operations across Africa comes with an array of membership options where customers can tap into one, three, seven and 30-day memberships, all of which include data and a free 30-day trial for all first-time members.

On the importance of MTN’s partnership with TIDAL artist-owner Damian Marley noted: “I remember hearing stories about my father‘s records being destroyed once they got to Africa. They didn’t want the people to hear the message in the music. What a beautiful day it is now when Africa will not only have access to my family’s music but to all music that exists.”

Speaking about the launch of the partnership, Jason Kpana, SVP Artist & Label Relations, shared: “I’m really looking forward to connecting with Uganda’s musicians and helping to bring the TIDAL music streaming experience to fans across the country. We know MTN customers will love the diverse playlists, livestreams, videos and original content available on TIDAL.”

The content on TIDAL offers a deeper look into not only the repertoire of artists, but the music that inspires the work they do. Editors across the globe showcase the hottest tracks across all genres and create soundtracks for key cultural moments – life, death, civil revolutions, works of literature, and movies that have caught the cultural zeitgeist.

In celebration of the Ugandan music industry and the start of a digital music revolution, TIDAL and MTN Uganda announced advanced plans in organizing an exclusive Collaboration Conference and ‘The MTN TIDAL Experience’ which will be held on 27 and 28 September respectively.

MTN Uganda Chief Marketing Officer, Olivier Prentout, gave more details about it: “The Collaboration Conference will exclusively be attended by artists, music producers and promoters. The conference aims to bring artists together to learn about the evolution of the music industry across the globe and how to expand locally along with the help of TIDAL. Following the conference, ‘The MTN TIDAL Experience’, featuring dancehall artist Kranium, Nigeria’s DJ Spinall, our very own Beenie Gunter and local DJs are set to host the experience which will be held at the MTN Headquarters.”

“At MTN we believe that everyone deserves the benefits of a modern, connected life. This partnership with TIDAL further demonstrates our strategic vision to lead the delivery of a bold, new digital world to our customers by making music more available on their smartphones. One product innovation MTN will add to the TIDAL subscriptions is the inclusion of data. MTN subscribers will be given the choice between daily, weekly and monthly packages payable only via Mobile Money (MoMo),” added Olivier.

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Celebrity Gossip

We have rehearsed hard and want to give our best on our first time here in Uganda, says American RnB star Mya

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Mya

By Our Reporter

American R&B star Mya has for over two decades charmed music lovers, etching her mark as a true princess of R&B all over the world.

The superstar who arrived in the country on Wednesday night was ecstatic about being in Uganda for the very first time as she addressed media during a press briefing, promising to deliver her very best this Saturday at the Johnnie Walker All Music Safari.

“I am very happy about performing and being in the motherland,” the soft-spoken artist declared during the press conference held at Mestil Hotel, Nsambya, on Thursday morning. “We have been rehearsing hard and want to give our best on our first time here in Uganda.”

She expressed her excitement for being in Uganda for the first time while also appreciating the friendliness and good spirits of those she had met ever since landing in the country.

“I can’t wait to share with you all what we have been working on— from the classics, to the hit records as well as the brand new music,” she added.

The internationally acclaimed American artist, Mýa has produced several hits that leave the soul yearning for more coming from its timeless nature with songs like Take Me There, Case of the Ex and Girls Dem Sugar that have achieved the status of timeless classics. She attributed her success to the support and effort that comes from a working with a great team with a limitless mindset to life and the world in general.

She will be sharing the stage with homegrown talents like Myko Ouma, Kenneth Mugabi and Joseph Sax amongst many others as Jazz Safari founder Tshaka Mayanja marks his 30th anniversary in the music business, a proud milestone he has achieved that has earned him respect and recognition amongst many.

Tickets to the show go for UGX300,000 Platinum/VIP tickets. Regular tickets will cost UGX100,000.

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Celebrity Gossip

John Blaq set for debut concert tomorrow

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By Stuart G-Khast

John Blaq is with no doubt one if not the finest musician this year. His consistence with chart topping music for two straight years cannot go unnoticed. His catchy beats, lyrics and unique vocals gave him an edge in the industry.

While he has proven all the above on the airwaves, tomorrow will be the real test as he hold his maiden concert at Freedom City in A concert dubbed “Aya Baasi”

While speaking to journalists, the “Do Dat” hitmaker said he was going to perform live throughout the show and the fans should expect the best from him.

 “I will perform live. Nothing like singing on CDs. Expect a John Blaq you have never seen,” he promised.

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Celebrity Gossip

American RnB star, Mya jets in ahead of All Music Safari concert

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Mya arrives at Entebbe airport

By Our Reporter

American RnB singer, Mya has jetted into the country ahead of the Johnnie Walker All Music Safari concert slated for this Saturday at the Lugogo Cricket Oval.

Real names, Mya Marie Harrison, is an American R&B sweetheart who dominated the airwaves during the 90’s and 00’s, the booming days of R&B and Soul.

“I’m excited to be here! This is my first time in Uganda and I can’t wait to live this moment with my Ugandan fans!” Mya shared on arrival at Entebbe airport in the wee hours of  Thursday morning.

The 40-year-old singer was a household name at the turn of the century with tracks like Case of the Ex Love like Wo, Fallen, Take Me There among others that won hearts of many who still party to her timeless music to this day.

Mya will share the stage with local acts like, Kenneth Mugabi, Myko Ouma, Tonny Trumpet, KazKasozi, Black Roots Unlimited and many more taking guests and party animals on an exciting musical safari starring Reggae vibes, jazz, hip-hop, funk and of course the highlight of the night, RnB.

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