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MTN MOST ADMIRED TELECOM BRAND IN AFRICA 

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MTN has been announced as one of the most admired home-grown brands in Africa, this is according to research done by Brand Africa in association with the Johannesburg Stock Exchange.

In the 6th annual “Brand Africa 100: Africa’s Best Brands” research report, tele-communications brand MTN was been announced as the #1 African brand spontaneously recalled irrespective of the continent of origin.

The Brand Africa 100 ranking is based on a survey among consumers 18 years and older, conducted in 23 countries across Africa. The countries, representing all African economic regions, collectively account for 75% of the population and the 74% of the GDP of Africa.

In the survey, African brands rose slightly to account for 17% of the Top 100 brands in Africa, while non-African brands retained their firm position in Africa with 83% share of the Top 100 most admired brands in Africa.Overall, the 2017/18 Brand Africa 100 list, which started out with over 15,500 brand mentions covering over 2,200 admired brands, illustrates a very diversified portfolio of categories and brands in Africa.

Apart from MTN, other most admired brands in Africa include Nigeria’s Dangote and Glo, South Africa’s Shoprite, Kenya’s Tusker and Ethiopia’s Anbessa.

Dangote was voted as the #1 most admired African brand recalled when consumers are prompted about the continent of origin while MTN retained its position as the #1 Most Admired African brand spontaneously recalled irrespective of country of origin.

MTN Uganda CEO Wim Vanhelleputte (left) addresses the media at the MTN CEO Briefing held at MTN Towers on Tuesday. He is flanked on the right by Olivier Prentout (Chief Marketing Officer).

MTN Uganda CEO Wim Vanhelleputte (left) addresses the media at the MTN CEO
Briefing held at MTN Towers on recently. He is flanked on the right by Olivier Prentout (Chief Marketing Officer).

“African brands have an important role in helping to build the African brand,” says Thebe Ikalafeng, founder, and chairman of Brand Africa and Brand Leadership. “These rankings are an important metric of the progress Africa is making in creating home-grown world-class brands that are changing the narrative on African competitiveness, image, and reputation and contributing to its socio-economic transformation.”

Brand Africa 100 was developed by pan-African branding and reputation advisory firm, Brand Leadership Group supported by GeoPoll, the leader in mobile-based market research throughout Africa, and strategic analysis and insights by Kantar TNS, the world’s largest information research firm and Brand Leadership, Africa’s premier brand, and reputation consultancy.

GeoPoll used their sophisticated mobile survey platform to identify the most admired brands in Africa among a representative sample of African consumers in 23 African countries. These countries collectively represent an estimated 75% of Africa’s population across all political and economic regions.

“Success for brands is about establishing an emotional connection, creating intimacy and being more present in consumer’s everyday lives. This survey is a critical assessment of the various brands that play that vital role in Africa,” says Karin Du Chenne, CEO, Kantar.

In conclusion, Zeona Jacobs, director marketing, and corporate affairs at the JSE, commented: “The JSE is a platform of African and global companies alike to raise capital and grow their businesses and brands. It is our continuous aim that as an exchange we continue to provide a platform for growth with innovative products to meet the needs of our clients and grow the African continent from strength to strength.”

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Local Business

Vivo Energy Uganda awarded for its child helmet safety campaign 

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L-R:  Vivo Energy Uganda Managing Director Gilbert Assi, Vivo Group Chairman Christian Chammas, Vivo Energy Uganda Corporate Communications Manager Valery Okecho, Communications Assistant Hilda Tushabe, Vivo Energy Namibia MD Edward Walugembe and Group Executive Vice President for East & Southern Africa, Hans Paulsen receiving the award.

L-R: Vivo Energy Uganda Managing Director Gilbert Assi, Vivo Group Chairman Christian Chammas, Vivo Energy Uganda Corporate Communications Manager Valery Okecho, Communications Assistant Hilda Tushabe, Vivo Energy Namibia MD Edward Walugembe and Group Executive Vice President for East & Southern Africa, Hans Paulsen receiving the award.

By Our Reporter

Vivo Energy Uganda, the company that distributes and markets Shell branded fuels and lubricants in Uganda, has been awarded Vivo Energy Group’s Reputation Builders Award for its behavioural change campaign titled, ‘Heads Up!’

Vivo Energy’s Reputation Builders Award is awarded to a project or team that has made a significant contribution to improving the reputation of Vivo Energy with external stakeholders.

‘Heads Up!’ was launched in 2019 with an aim of creating awareness about the probable dangers that school children using public motorcycle transportation, commonly referred to as ‘boda bodas’, face during their daily commute to and from school ; mostly without the required safety helmets.

The partnership between Vivo Energy Uganda and Safe Boda Uganda saw both companies donate child helmets to 12 public schools in high traffic areas of Kampala.

School heads distributed and managed their use among their respective pupils that use motorcycle transportation to attend school.

Announcing the award at the Group’s annual Leadership Conference, the Vivo Energy Group Head of Communications, Rob Foyle said, “The annual Vivo Awards are important as they allow us the chance to both celebrate success, and also recognise and reward some of the best work that’s completed all across our company. Congratulations to team Uganda for winning this award.”

Vivo Energy Uganda Managing Director, Gilbert Assi said, “This is a great honour for our company and for our Corporate Communications team, which is in charge of managing Vivo Energy Uganda’s reputation with all stakeholders through socially impactful community initiatives in education, environment and road safety.”

“Creating safe road users also requires that we increase public awareness about their role in enhancing their own safety. We hope that this campaign will continue to inspire the introduction and enforcement of policy to address regulation of safe transportation of children using motorcycle transportation to and from schools,’’ he added.

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MTN Uganda Rewards the First Winners of new campaign “MoMoPay Trolley Dash”

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By Reporter

MTN Uganda today started its MoMo Pay trolley dash campaign rewarding it’s first three winners each with 1 million worth of goodies at Ntinda based Fraine supermarket. The telecom giant last week announced it will reward 20 customers who are paying for their goods/services using MTN MoMoPay.

Wycliff Bamulanzeki, John Masembe, Ayiko Rogers, Sharon Tumusime, and Florence Amoit were the first winners of the new campaign however only Masembe, Tumusime, and Amoit were present today.

The trio participated in a UGX1 million trolley dash at Fraine Supermarket. Each took turn to shop their interest in a time period of 1 minute with conditions not to break anything or exceed UGX1 million.

On their thoughts of cashless payment, the trio commended MTN for introducing that ease payments. Quote, “this easy, fast and convenient.” For Mr. John Masembe he further stated that nearly 90% of his payments are through MoMoPay.

MoMoPay is a year old since its introduction in Uganda. And so far have over 80,000+ merchants from supermarkets, pharmacies, restaurants, hardware shops, fuel stations, among others registered.

MomoPay is to combat the pain experience by customers while making transactions – especially when it comes to customer’s change. Therefore, the telco through MomoPay is simplifying financial transactions by enabling people transact comfortably and conveniently using their mobile phones.

The Transaction

To be in position to use the MomoPay system, one has to be registered to MTN mobile money. Because you will have to pay for the product/service using mobile money at no extra cost. The customers sends money straight to the merchant’s code and all is done instantly.

Using Point of Sale (POS) systems

In supermarket for instance, you can use MoMoPay on POS. Using the scenario of Shoprite, from the POS machine. One selects option to pay using MomoPay. Inserts their mobile phone number, and confirm payment from the phone using mobile money pin.

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MTN Uganda launches 5G connectivity, first in East Africa and 3rd in Africa with connection

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By Reporter

MTN Uganda has today taken internet connectivity to another level. With fourth-generation (4G) technology still staggering, the leading telecom company in Uganda has introduced 5G connectivity. At an event today at the offices in Kololo, MTN Uganda demonstrated the first live demo of 5G network in Uganda in an event presided over by Prime Minister Dr. Ruhana Rugunda who represented President Yoweri Museveni fulfilling their earlier promise to commercially roll out 5G in before 2020 ends.“5G will make our life better, drive incremental capacity and open up new businesses. MTN as a company is constantly making efforts to break barriers by democratizing voice and data connectivity in order to improve subscriber experience,” said MTN Uganda’s CEO, Wim Vanhelleputte.

It is also expected that with an adequate spectrum allocated to the 5G standard, the increased capacity would result in lower data cost to Uganda.

MTN is working with South Korean firm ZTE the market leaders in 5G. ZTE is already working with operators to out 5+.

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