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MTN awarded for being most helpful brand during the pandemic



Sen Somdev, MTN Uganda chief marketing officer receives the award for the brand most admired for being helpful during the pandemic from Joseph Kanyamunyu, managing director, publics Africa communications in Kampala.

Sen Somdev (L), MTN Uganda chief marketing officer receives the award for the brand most admired for being helpful during the pandemic from Joseph Kanyamunyu, managing director, publics Africa communications in Kampala.

By Our Reporter 

MTN Uganda along with its parent company have been recognised as the most helpful brands during the pandemic.

The parent company came second after the World Health Organisation (WHO) whose core mandate is to support health causes around the world.

The survey conducted by Brand Africa 100 covered over 80% of the African continent in a bid to determine Africa’s Best brands 2021.

From the survey, MTN stood out for the support rendered during these challenging times.

In this unprecedented time chock-full of uncertainty, MTN did not waiver when it took the decision to immerse all its efforts in assisting governments around Africa to combat the coronavirus.

At group level, MTN worked with host nations to support the Africa COVID Communications and Information Platform and launched the #WearItForMe mask campaign. The month-long campaign which drove a powerful message throughout the group’s subsidiaries sought to encourage people to wear their masks.

Through its subsidiaries, MTN also dedicated support through numeorus initiatives and stakeholders through Y’ello hope, the MTN crisis response vehicle.

In a nearly half a billion shillings move, MTN Uganda which stood out in the East African region supported National Water and Sewerage Corporation to promote the handwashing campaign to mitigate the spread of the virus while Uganda Red Cross Society (URCS)was supported to extend aid to impoverished communities.

URCS received Shs.297million for surveillance, screening, psychological support in the high risk areas and border points across the country.

Robert Kwesiga, Secretary General URCS congratulated MTN upon the recognition saying the award was well deserved as the telecom’s support was very pivotal during the pandemic.

“MTN was the the first partner to come in and support the Covid-19 response. When the country went into a lock down, many places were closed apart from markets and border points. MTN came in and supported us to implement and enforce SOPs in Kampala Markets. They donated 297,328,000/= towards the Uganda Redcross to support disease prevention and control,” Kwesiga said.

He also added; “MTN also gave up their media airtime in support of a campaign dubbed “Support RedCross” and this mobilised over Shs21m towards food packages for vulnerable families in Kampala.”

MTN also provided Shs.220million to NWSC to provide relief to the masses of people living in water stressed parts in and around Kampala.

According to Engineer Mahmood Lutaaya, the general manager Kampala at NWSC, MTN helped NWSC to install 21 water points in places where people did not have water which is an essential during the pandemic.

“These were the informal settlements or slum areas. We put some in Wakiso, Nansana, and Kyaliwajjala among others. We identified places were people didn’t have water. The public water points came with tanks to ensure sustainability,” he said.

Sen Somdev, MTN Uganda Chief Marketing Officer, received the award on behalf Wim Vanhelleputte, the company’s Chief Executive Officer.

“We would like to thank BrandAfrica for recognizing us and the efforts towards mitigating spread of the virus throughout the pandemic. As MTN, we are of the philosophy that a business is not about accumulating profits rather improving the lives of people we serve. Together with government and other partners, considerable effort has been invested to ensure people do not lose loved ones and livelihoods,” he said adding that MTN is committed to supporting government during this fight against covid-19 while also encouraging adherence to the standards of operations (SoPs).

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