By Our Reporter
Mirinda has announced an exciting partnership with DJ and media personality Etania for her upcoming concert, Etania: Becoming Life of the Party. The collaboration brings together Mirinda’s vibrant Mirinda Smiles campaign with Etania’s dynamic personality, creating a natural alignment between the brand’s message of joy and her ability to energize audiences.
Set to take place on April 4, 2026 at Lugogo Hockey Grounds, the show marks a historic milestone as Etania prepares to headline one of the largest DJ-led outdoor concerts in Uganda. Known for her infectious energy and ability to transform any space into a celebration, Etania embodies the spirit of Mirinda Smiles by spreading joy, colour, and positivity wherever she goes.
The partnership will see Mirinda integrated into the show experience through exciting fan engagement activities, vibrant branding moments, and opportunities for audiences to celebrate the spirit of Mirinda Smiles while witnessing Etania’s journey of becoming the Life of the Party.
Speaking about the collaboration, Pearl Kitimbo the Mirinda Brand Manager at Crown Beverages Limited said: “Mirinda has always stood for fun, colour, and shared moments of happiness. Etania represents that same energy. Her journey, resilience, and ability to bring people together perfectly reflect what Mirinda Smiles is about. Partnering with Etania for Becoming Life of the Party allows us to connect authentically with young people and celebrate the moments that make life vibrant and joyful.”
For Etania, the partnership represents a powerful moment in her journey from humble beginnings in Masaka to commanding some of the biggest stages in entertainment. The show will celebrate her story while inspiring young people to pursue their dreams and express themselves confidently.
Through this collaboration, Mirinda aims to strengthen its connection with youth culture by supporting platforms that celebrate creativity, self-expression, and unforgettable social experiences.
Etania: Becoming Life of the Party promises to be a spectacular celebration of music, energy, and smiles, bringing together fans from across the country for a night that truly embodies the spirit of Mirinda.