By Staff Writer
Kampala. Milk is a key component of any balanced diet and yet many people are not well versed with its processing or value chain that impacts the quality of milk before it gets to their glasses.
According to the Dairy Development Authority (DDA) in Uganda, although milk production in Uganda has increased from 2.08 billion litres in 2015 to about 2.5 billion in litres in 2020, consumption is still low. A DDA report suggests that the per capita consumption of milk in Uganda stands at 62 litres which falls below the 200 litres recommended by the World Health Organization (WHO).
Speaking at a recently organized event at the DDA offices, the Minister of State for Animal Industry Bright Rwamirama blamed this low consumption on people’s tendency to take fruit juice or soda which is readily available instead of milk which according to him is more nutritious. Rwamirama called for the need to prioritize serving milk at events in order to boost milk consumption.
This call for increased milk consumption has come at a time when milk processing companies have made it easier for consumers to take dairy products by ensuring quality control and varying products such as milk, yoghurt, butter, flavoured milk, and cream among others from which consumers can choose.
Marketing Manager, Fresh Dairy – Vincent Omoth said, ‘A growing body of recent research suggests that enjoying three servings of dairy foods a day is part of a nutrient-rich and balanced diet, and while several dairy products are available on the market, it’s vital to pay attention to the processing value chain as the quality of these dairy products is determined by the effectiveness of the milk processing value chain. The milk processing value chain refers to the step by step process that milk takes from the farm to the consumer’s cup.
Omoth noted that the value chain of Fresh Dairy’s products begins with the Farm. Fresh Dairy works with over 30,000 small and large farmers who are the principal stakeholders in our business that we empower on best practice in the dairy enterprise periodically. At Fresh Dairy, we believe that good quality milk products are made from good quality milk. We therefore source all the milk used in Fresh Dairy products from Ugandan farms only.’
Omoth explained that dairy farmers take their milk to Milk Collection Centres every morning where it undergoes mandatory tests. From Milk Collection Centres, milk is driven using milk tankers to the factory. At the factory, milk is tested again before entering a closed processing system out of which dairy products are made such as yoghurt, milk, ghee, butter, cream. The pasteurized Fresh Dairy products are then distributed to the retail outlets such as shops, supermarkets, duukas and kiosks countrywide where consumers can easily buy them.
Zuritap, new platform connecting service providers to clients launched
By Our Reporter
Zuritap, a new platform designed for connecting professional service providers to clients has been launched. The mobile app was officially unveiled at Eliana Hotel in Ntinda on Tuesday.
Speaking during the launch, Ichode Erasmas, the Managing Director at Zuritap said that the platform will enable easy and convenient access to professional services for clients while also helping expand the customer base for the service providers.
“Zuritap is here to empower small businesses and individuals providing professional services,” Ichode Erasmas stated.
The platform, which has been active for 2 months now, so far has about 300 service providers offering a range of services like plumbing, catering, and cleaning services among others.
“We don’t just put everyone on the platform,” Ichode added. “We make sure every service provider is verified by our team of experts and also trained in ethical conduct and customer care etiquette.”
The service is so far only available in Kampala and surrounding areas.
“To use the platform, download the app via Google Play or Apple store and sign up,” Charles Espan, a Zuritap ambassador explained. “When you are logged in, the app gives you a list of all service providers and shows you each service provider’s profile and how far away they are from your location. You can then choose your preferred service provider and contact them via the app.”
Airtel Uganda extends Broadband Internet Solution to northern Uganda
By Our Reporter
Airtel Uganda continued its country-wide broadband internet solution drive in Lira, Gulu and Arua cities as it expands its affordable and reliable fixed wireless internet solution to all parts of the country.
At the unveilings, subscribers were treated to demonstrations of how this fast broadband internet solution works and how to acquire the devices.
The Lira Deputy Town Clerk, Rebecca Acen, showed gratitude for Airtel’s continued expansion and innovations that it has brought to the residents of Lira.
“Airtel Uganda continues to play a major role in the development and provision of employment opportunities for many people in Lira City. Its commitment and contribution to the country and our community over the years has enabled us to achieve certain advancements in the telecom industry,” Acen commented.
The Broadband Internet Solution unit which attracts a one-off entry cost of Shs280,000 inclusive of a 51GB of Data valid for 30 days, free installation and device maintenance for three years has been on the market since September last year when it launched in Kampala.
In Gulu City, Otika Walter the City’s Deputy Speaker, echoed the continued importance for the need for technological advancements to be brought closer to people in places far from the capital city to at least enable the regional communities to move at the same pace as the capital.
“We are happy to have such advanced services from Airtel Uganda extended to our newly formed city. It is of utmost importance that this is the norm with all service providers. The closer the services are brought to our people the faster our communities will advance and engineer local and national economic development,” Otika remarked.
Commenting about the expansion in the Northern region, Paul Mutanga, Airtel Uganda’s Regional Business Manager, Northern Region said; “Since the launch, hundreds of homes and businesses in the country have benefited from the Airtel Broadband reliability and affordability. To satisfy the demand, we have decided to expand the solution to customers upcountry especially during these unprecedented times when the internet is a major driver of livelihood.”
The fixed Wireless internet device comes in stylish designs and can connect 32 internet-powered devices including laptops, smartphones, tablets, smart TVs, game consoles, security cameras and many others to the internet.
MTN launches campaign to promote wearing masks
By Our Reporter
MTN is adding its voice to the global drive to raise awareness about the importance of wearing masks with the launch of the #WearItForMe campaign across its 21 African and Middle Eastern markets.
To help drive this much-needed change in behaviour, MTN is committing its September 2020 marketing resources towards encouraging everyone to adopt wearing masks so as to save lives.
As Uganda and the world at large try to navigate the “new normal” brought about by COVID-19, wearing masks remains one of the most effective preventative measures to slow the spread of the virus. However, many people remain reluctant to wear them, wear them incorrectly, or still feel it is not important.
“In Uganda over the last weeks we have reported unprecedented record high numbers of new COVID-19 cases with the numbers soaring each day. It’s upon this growing concern witnessed across various MTN markets that we decided to dedicate resources yet again towards something that we believe can make a big difference in curbing the spread of this deadly disease,” says MTN Uganda Chief Executive Officer, Wim Vanhelleputte.
“This fight calls for concerted efforts, wearing a mask correctly is something each one of us can do to protect ourselves and loved ones for it has been proven to be one of the most effective preventive methods in slowing and stopping the spread of the Corona Virus. I however encourage Ugandans to alongside wearing the mask correctly to continue observing the other Standard Operating Procedures including staying at home where possible, social distancing as well as hand washing and sanitising among others,” says Vanhelleputte.
#WearItForMe is the next phase in MTN’s COVID-19 response under Y’ello Hope – MTN’s umbrella initiative which provides much-needed support during times of societal need.
It is a powerful call-to-action using the voice of some of the most influential figures within our communities and across the continent; our mothers, and mother-figures. The campaign will see mothers and mother-figures sending heartfelt messages to their children, and all the children of Africa, to wear their masks to protect themselves and their loved ones.
“As part of the campaign, MTN will also be distributing 100,000 masks to customers through the MTN service centres across the country,” said Vanhelleputte while launching the #WearItForMe campaign.
MTN’s #WearItForMe campaign will build on the several interventions that MTN carried out since the COVID-19 breakout in March 2020 under the Y’ello Hope initiative that is aimed at brightening lives and limiting the impact of the pandemic.
During this time, MTN has prioritised looking after its people, customers, communities and networks while focusing on efficiencies to help mitigate the pandemic and its effects on livelihoods. Initiatives ranged from special data bundles and zero-rated access to educational sites. In addition, utilising technological solutions for contact tracing and dissemination of information through the Africa COVID Communication & Information Platform across our 21 markets.
At the onset of the COVID-19 crisis in the country, MTN Uganda allocated media space worth shs316million to the ministry of Health to run the much needed COVID19 communication across different media. To facilitate a free flow of information, the Telecom zero-rated the Ministry of health website to enable people get timely information without the need for data.
When the country started registering cases of COVID19, MTN set up a fully equipped call center at the MTN Head offices to support the Ministry of health work force in terms of receiving calls from members of the public seeking referrals and those seeking general information about the deadly coronavirus.
To support the movement of both logistics and members of the COVID-19 Task Force as it spearheads the country’s fight against the pandemic, MTN recently donated three brand new Nissan Hard Body pick-ups to the Office of the Prime Minister.
In a bid to promote hand washing and hygiene as one of the ways to prevent the spread of the fatal coronavirus, MTN provided another Shs.220million to National Water and Sewerage Corporation (NWSC) to provide relief to the masses of people living in water stressed parts in and around Kampala. This is because water is especially important in the COVID19 fight as hand washing is very critical.
MTN also provided another Shs.294million to the Uganda Red Cross Society (URCS) for surveillance, screening, psychological support in the high risk areas and border points across the country.
“MTN is committed to supporting the Government in the fight against Corona virus. We are adding our voice to that of the Ministry of Health and reminding you to wear your masks correctly everywhere you go,” concludes Vanhelleputte.
#WearItForMe will run throughout the month of September. Visit www.wearitfor.me to send a message to someone encouraging them to do the right thing. #WearItForMe; because when we all wear masks, we protect each other.
Ruparelia Foundation Donates 10 Computers to African Institute for Investigative Journalism
By Staff Writer
Ruparelia Foundation through Kampala Parents’ School has today donated 10 computers to African Institute for Investigative Journalism to facilitate home-based learning as schools remain closed due to coronavirus.
The donation was handed over to Mr .Solomon Sserwanja the Institute’s Executive Director by Mr. Rajiv Ruparelia one of the directors of Ruparelia Foundation who was also represented by Mrs. Daphine Kato the Principal Kampala Parents School and Mr. Gareth Onyango the General Manager Premier Advertising.
While handing over the computers, Mr Gareth Onyango said the donation by Ruparelia Foundation is meant to support E-learning in schools in order to help students to access classwork and digital learning resources online while schools are closed.
He noted that Ruparelia Foundation recognizes the importance of education adding that in any endeavor are committed to help support this mission by giving back to the communities through such assistances.
On his part, Solomon Sserwanja also thanked Ruparelia Foundation for extending a hand and said that the computers will help the beneficiaries to access technology and continue with their classes during the lockdown.
African Institute for Investigative Journalism is a media organization focusing on providing investigative journalism at home on the African continent.
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