By Our Reporter
JESA Farm Dairy Uganda, the processor and distributor of a wide range of high quality dairy products, has appointed Isabella Blick as brand ambassador and will support her participation in this year’s National Motocross Championships.
Isabella will serve as brand ambassador for one year. The deal will, among other things, see her receive two cartons of milk every month that will go to charity and other activities geared towards promoting her brand and encouraging fellow kids to exploit their talent, according to her father William Blick.
The deal comes as part of the JESA “Full Of Life” campaign which seeks to emphasize the life-giving value of JESA milk and further show that consuming milk and dairy products can also be energizing, fun and joyful. The campaign also seeks to position JESA as a brand that is not only trusted but also one that brings positive energy and wellness to our lives through its nutritious and delicious products.
Through this campaign, JESA Farm Diary, will among other things, participate and support initiatives that enable the younger generation achieve their goals and aspirations in different activities such as sports. The Motocross championship is one such initiative for children like Isabella Blick to show off their skills and talents.