By Lee Osbourne
Singer Irene Ntale was recently named the new ambassador of Uganda Breweries Limited in their Red Card Campaign aimed at combating driving under the influence of alcohol taking over the role from legendary referee, Charles Masembe, the former ambassador.
Following the survey carried out by UBL team, big musicians like Chameleone, Bebe Cool, Bobi Wine, Radio and Weasel who had made it on the list, are said to have lost to Ntale for not only being known as drinkers but also drive under the influence. While unveiling Ntale, the legal director at UBL, Ms Charity Kiyemba said that the Olindaba singer was selected because of her reputable character and strong values whose drinking habits are not very well known to the public.
Ntale’s role will include inspiring Ugandans to drink responsibly so that the roads are safe for all road users and has already recorded a song that will raise awareness about driving responsibly.