Uganda Breweries Limited (UBL) today unveiled multiple award-winning musician Irene Ntale as the new campaign ambassador for the Red Card to Drunk Driving campaign which kicked off on Tuesday 16, 2014. Ntale takes over the role from Uganda’s legendary referee, Mr Charles Masembe, who served in the position since December 2013.
Speaking to journalists at the unveiling ceremony of Ntale, Ms Charity Kiyemba, the Corporate Relations and Legal Director UBL said the artiste was chosen as the face of the campaign because of her reputable character, strong values, and appeal to millions of Ugandans between 18 and 35 years of age.
“As the campaign ambassador, Irene will inspire Ugandans to drink responsibly so that our roads are safe for all users, especially during the festive seasons and Easter, when we celebrate the milestones in our lives,” she said.
The artiste has recorded a campaign song which will amplify the awareness drive about responsible drinking in our society. “The team at UBL has listened to the song and do believe many of you will enjoy it when you listen to it,” Kiyemba said.
She also applauded Ms. Ntale for accepting to be the new campaign ambassador and for the work she has done for the drive so far. “We are optimistic that her efforts during the campaign will enable us to achieve the campaign objectives,” she said.
UBL also recognized Mr Masembe for his work during the 2013 Red Card campaign with a token of appreciation. Ms Kiyemba noted that, “His position as the campaign ambassador contributed immensely to the overall success of the campaign because he inspired many sports lovers who frequent alcohol outlets and sports events to drink responsibly.”
Masembe also raised awareness about the campaign and challenged many Ugandans not to engage in the bad habit of drunk driving.
An evaluation carried out by our research partner Millward Brown, shows that last year’s campaign created huge awareness on responsible drinking. The research conducted among 300 people to measure the impact of our communication on responsible drinking in Uganda showed that 87% of the respondents interviewed, had seen or heard the “Don’t Drink and Drive” responsible drinking message. Of the total number of people interviewed 132 people agreed that responsible drinking is knowing your limits as well as not driving while under the influence of alcohol.
At the launch of new campaign Dr Stephen Kasiima, the Assistant Inspector General of Police commended UBL for the campaign, noting that it contributed to a reduction in drunk driving related accident incidents on Uganda’s roads as reported in the 2013 Uganda Police Force Crime and Traffic/ Road Safety Report.
In her remarks, Ms. Ntale commended UBL for appointing her as the campaign ambassador of the Red Card to Drunk Driving campaign.
“I thank Uganda Breweries Limited for putting its trust in me as an advocate for responsible drinking and road safety in Uganda. Today, I too pledge not to drink and drive and I urge all of you; my fans, my colleagues in the industry and my fellow citizens, drink responsibly. Think about the consequences of your actions before you make that decision that could ruin your family, your festive mood and most importantly, your life,” Ntale said.
Over the last seven years, UBL and its partners, have carried out responsible drinking campaigns to increase awareness around responsible consumption of alcohol and reduce harm or abuse of its products.
Is Lucky Mbabazi Becoming Unlucky or Hated?
By Staff Writer
It seems all ladies with big asses have all of a sudden turned into motivational speakers.
Gone are the days when all that hawt babes did was post their photos and pick a random quote of Marilyn Monroe. Now they have become thought leaders. They want to have a say of every topic. They want to be appreciated for their brains
The celebs we loved yesterday are fast becoming the most hated ones. Sheilah Gashumba morphed into a night king aka Uganda’s miley cyrus.
Now it is Lucky Mbabazi. People insist she should stick to shaking her booty in studio and stop playing the morality police officer on social media.
Well despite the backlash she keeps receiving, she claims not to be bothered. But we all know it is a lie.
Geosteady and Norine Nabweteme’s DNA Results Are Out!
By Staff Writer
Finally the DNA results of Geosteady and Nabweteme are out. The results come a day after Nabweteme apologized to Geosteady and got to meet the real father of her baby.
The DNA results also confirm that indeed Geosteady is not the father of the baby. This of course doesn’t mean that the two have never made love. Even if they did, that love never resulted in a baby.
As such, get ready for the next Geosteady concerned and album launch named; “Nze ndi Steady.”
Mesach Semakula Promises Powerful Performance at “Bwagamba Experience” Concert
The Golden Band singer Mesach Semakula has promised a powerful performance at his 2019 concert dubbed “Bwagamba Experience”. The concert will take place on Friday 14th June 2019 at Hotel Africana in Kampala.
Speaking to this website, Mesach Semakula revealed that the ““Bwagamba Experience” concert will be a memorable event.
“I will be performing all my songs since I started for my friends and fans that have supported me for all this years. Preparations for the concert are ongoing. Am working with my team to make sure we give a memorable event,” he said.
The concert comes a few weeks after Mesach Semakula was honored by the Kabaka of Buganda Ronald Muwenda Mutebi II at his 64th birthday celebrations. The Kabaka honoured Mesach with special certificate for his enormous contribution towards the Buganda Kingdom.
Mesach Semakula last held a concert in March 2017. The successful concert dubbed “Totya Bigambo” attracted a huge crowd of revelers.
The “Bwagamba Experience” concert will also have subsequent shows at Colline Hotel in Mukono on Saturday – 15th June, Luweero on Sunday – 16th June, Zebra Spot Kira on Friday – 21st June, Kyotera on Saturday – 22nd June and Maria Flo in Masaka on Sunday – 23rd June 2019.
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