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UGANDA BREWERIES APPOINTS IRENE NTALE RED CARD CAMPAIGN AMBASSADOR

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Uganda Breweries Limited (UBL) today unveiled multiple award-winning musician Irene Ntale as the new campaign ambassador for the Red Card to Drunk Driving campaign which kicked off on Tuesday 16, 2014. Ntale takes over the role from Uganda’s legendary referee, Mr Charles Masembe, who served in the position since December 2013.

Irene UBL

Musician Irene Ntale, and Ms. Charity Kiyemba, Corporate Relations and Legal Director Uganda Breweries Limited, show off the new Red Card to Drunk Driving campaign T-shirts at Liquid Silk in Bugolobi

Speaking to journalists at the unveiling ceremony of Ntale, Ms Charity Kiyemba, the Corporate Relations and Legal Director UBL said the artiste was chosen as the face of the campaign because of her reputable character, strong values, and appeal to millions of Ugandans between 18 and 35 years of age.

“As the campaign ambassador, Irene will inspire Ugandans to drink responsibly so that our roads are safe for all users, especially during the festive seasons and Easter, when we celebrate the milestones in our lives,” she said.

The artiste has recorded a campaign song which will amplify the awareness drive about responsible drinking in our society. “The team at UBL has listened to the song and do believe many of you will enjoy it when you listen to it,” Kiyemba said.

She also applauded Ms. Ntale for accepting to be the new campaign ambassador and for the work she has done for the drive so far. “We are optimistic that her efforts during the campaign will enable us to achieve the campaign objectives,” she said.

UBL also recognized Mr Masembe for his work during the 2013 Red Card campaign with a token of appreciation. Ms Kiyemba noted that, “His position as the campaign ambassador contributed immensely to the overall success of the campaign because he inspired many sports lovers who frequent alcohol outlets and sports events to drink responsibly.”

Masembe also raised awareness about the campaign and challenged many Ugandans not to engage in the bad habit of drunk driving.

Irene UBL1

An evaluation carried out by our research partner Millward Brown, shows that last year’s campaign created huge awareness on responsible drinking. The research conducted among 300 people to measure the impact of our communication on responsible drinking in Uganda showed that 87% of the respondents interviewed, had seen or heard the “Don’t Drink and Drive” responsible drinking message. Of the total number of people interviewed 132 people agreed that responsible drinking is knowing your limits as well as not driving while under the influence of alcohol.

At the launch of new campaign Dr Stephen Kasiima, the Assistant Inspector General of Police commended UBL for the campaign, noting that it contributed to a reduction in drunk driving related accident incidents on Uganda’s roads as reported in the 2013 Uganda Police Force Crime and Traffic/ Road Safety Report.

In her remarks, Ms. Ntale commended UBL for appointing her as the campaign ambassador of the Red Card to Drunk Driving campaign.

“I thank Uganda Breweries Limited for putting its trust in me as an advocate for responsible drinking and road safety in Uganda. Today, I too pledge not to drink and drive and I urge all of you; my fans, my colleagues in the industry and my fellow citizens, drink responsibly. Think about the consequences of your actions before you make that decision that could ruin your family, your festive mood and most importantly, your life,” Ntale said.

Over the last seven years, UBL and its partners, have carried out responsible drinking campaigns to increase awareness around responsible consumption of alcohol and reduce harm or abuse of its products.

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Celebrity Gossip

Meet Kwata Esimu Hit Maker, Freeboy

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By Reporter

Freeboy aka Mandela Mubark Adams is talented Ugandan artist who has caught an eye for everyone after his saleout song Kwata Esimu featuring Swangz Avenue’s Winnie Nwagi

Here is all you need to know about him

Freeboy is a young artist from the westnile region / Arua town who started his singing career not so long ago, he has managed to put a couple of songs under his name that have established him and one of the most sought after artists at the moment.

He has songs like Magic, Alemi, Letaa, and Sabala Gwe Abinkubya, among others that made him the biggest artist in the westnile region,

Signed to Viva entertainment an Arua based company they teamed up with swangz avenue in an endeavour to giving him a bigger platform, thus working with Winnie Nwagi on the Kwata Esimu hit song that has become the talk of the town, topping all music charts both Radio and TV

Freeboy comes with a unique voice & style, blending kadongo kamu with afro beats & pop making him an interesting artist to watch out for

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Celebrity Gossip

“I earned 120K at my first job” Brian Ahumuza consoles Sheila Gashumba

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By Reporter

Fashion guru Ahumuza Brian of Abryanz Collection has revealed how he was also being paid 120 monthly salary. Through his social media platforms, Ahumuza Brian has revealed how much he was paid being when he had just started his fashion road years ago.

Ahumuza opened up his first store, The Abryanz Collection Store, a clothing retail opened its doors to the public in 2010 at Prime Complex and in 2014, the Abryanz Collection was awarded as the Best Youth Fashion Store at the Kadanke Youth Awards.At the Abryanz Style & Fashion Awards in 2015, the Abryanz Collection launched its first custom made collection. The majority of the pieces are now on sale in stores. This collection was collaboration between Brian Ahumuza and a few fashion designers in Korea.

The Abryanz Collection has also showcased at many of the past Buzz Teeniez Awards events, and Kadanke Youth Awards. Off the runway, the collection has exhibited in secondary schools within Kampala and across Central region during the school tours organized by the fashion magnet.

The Abryanz Style & Fashion Awards. (2013- To Date)

With the idea of getting the fashion industry in Uganda pronounced and established, Brian Ahumuza begun The Abryanz Style & Fashion Awards back in 2013.

Abryanz was named the new Ciroc UG Brand ambassador on 14 October 2016. The fashion guru broke records as he became the first East African to endorse the Premium Vodka Brand, Ciroc.

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A Mbarara 9 year old releases her debut single

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By Reporter

Have you thought about the children’s entertainment specially during this lockdown? 

This is sorted as a 9 year old girl from Mbarara district releases  her first solo video titled ‘NINZA KWEGA’ literally meaning ‘I WILL LEARN’ 

Murungi is undoubtedly talented  and picks inspiration from her mother Emily Kikazi, the region’s reigning Best Female Artist. Murungi’s project does not come as a mistake since she recently featured her mother in the trending Runyankore song titled Twerinde Coronavirus. Murungi brings out a strong voice and wonderful gestures in the NINZA KWEGA single. It’s not the first time she appears before a camera. In 2019, Murungi appeared in a song visual titled ‘Mwana Wangye’ where the mother was telling her to be a well behaved child. Now in her Ninza Kwega song, the young beautiful Murungi, like her name, seems to be putting into practice what the mother taught her. Murungi is a lucky girl. She is already signed under her mother’s label called SUPER RICH GANG and the song was produced by the best producer Deus Kabagambe of sure tunes and Video was shot by VoltFilms. The mother tells us that she has a full independent management under the same label led by one U-Turn Fahard who is an influencer in the region. 

The mother, Emily Kikazi, an artist, says she is aiming at a big brand Murungi not just a stage performing artist. Murungi is having a personal music coach who doubles as her producer Deus Kabagambe. In just hours, her Facebook page MURUNGI and Youtube channel MURUNGI UG have shown pretty good growth. I recommend this video for every parent and child. Good luck MURUNGI!

Watch her debut single here

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Lydia Jazmine, Feffe Bussi, Tonix and Grenade light up Club Beatz second edition

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By Reporter

The second edition of Club Beatz at Home online concert took place on Saturday and featured singers Lydia Jazmine, Grenade, Feffe Bussi and Tonix. The show as usual was hosted by Martha Kay and DJ Aludah made his debut appearance.

The Club Pilsner organised show lived up expectations and got fans piling praise for the exhibition. All artistes performed in the comfort of their homes.

The show started with Allan Tonix electrifying ‘Swag Meter’ performance. Tonix also did ‘Sikuleka’, ‘Romance’, and ‘Sunday’ before leaving the mic for Grenade. Grenade did his master pieces Nkuloga and Akaama among other songs and still put up a good show.

Lydia Jazmine then took over the show with her ‘Masuka’, ‘You and Me’, ‘Hit and Run’ among others. Feffe Bussi, the master of free style then closed the artistes’ show with ‘Business’, ‘Love Yo’ among others.

The party went on all night with Sir Aludah on the decks.

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