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UGANDA BREWERIES APPOINTS IRENE NTALE RED CARD CAMPAIGN AMBASSADOR

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Uganda Breweries Limited (UBL) today unveiled multiple award-winning musician Irene Ntale as the new campaign ambassador for the Red Card to Drunk Driving campaign which kicked off on Tuesday 16, 2014. Ntale takes over the role from Uganda’s legendary referee, Mr Charles Masembe, who served in the position since December 2013.

Irene UBL

Musician Irene Ntale, and Ms. Charity Kiyemba, Corporate Relations and Legal Director Uganda Breweries Limited, show off the new Red Card to Drunk Driving campaign T-shirts at Liquid Silk in Bugolobi

Speaking to journalists at the unveiling ceremony of Ntale, Ms Charity Kiyemba, the Corporate Relations and Legal Director UBL said the artiste was chosen as the face of the campaign because of her reputable character, strong values, and appeal to millions of Ugandans between 18 and 35 years of age.

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“As the campaign ambassador, Irene will inspire Ugandans to drink responsibly so that our roads are safe for all users, especially during the festive seasons and Easter, when we celebrate the milestones in our lives,” she said.

The artiste has recorded a campaign song which will amplify the awareness drive about responsible drinking in our society. “The team at UBL has listened to the song and do believe many of you will enjoy it when you listen to it,” Kiyemba said.

She also applauded Ms. Ntale for accepting to be the new campaign ambassador and for the work she has done for the drive so far. “We are optimistic that her efforts during the campaign will enable us to achieve the campaign objectives,” she said.

UBL also recognized Mr Masembe for his work during the 2013 Red Card campaign with a token of appreciation. Ms Kiyemba noted that, “His position as the campaign ambassador contributed immensely to the overall success of the campaign because he inspired many sports lovers who frequent alcohol outlets and sports events to drink responsibly.”

Masembe also raised awareness about the campaign and challenged many Ugandans not to engage in the bad habit of drunk driving.

Irene UBL1

An evaluation carried out by our research partner Millward Brown, shows that last year’s campaign created huge awareness on responsible drinking. The research conducted among 300 people to measure the impact of our communication on responsible drinking in Uganda showed that 87% of the respondents interviewed, had seen or heard the “Don’t Drink and Drive” responsible drinking message. Of the total number of people interviewed 132 people agreed that responsible drinking is knowing your limits as well as not driving while under the influence of alcohol.

At the launch of new campaign Dr Stephen Kasiima, the Assistant Inspector General of Police commended UBL for the campaign, noting that it contributed to a reduction in drunk driving related accident incidents on Uganda’s roads as reported in the 2013 Uganda Police Force Crime and Traffic/ Road Safety Report.

In her remarks, Ms. Ntale commended UBL for appointing her as the campaign ambassador of the Red Card to Drunk Driving campaign.

“I thank Uganda Breweries Limited for putting its trust in me as an advocate for responsible drinking and road safety in Uganda. Today, I too pledge not to drink and drive and I urge all of you; my fans, my colleagues in the industry and my fellow citizens, drink responsibly. Think about the consequences of your actions before you make that decision that could ruin your family, your festive mood and most importantly, your life,” Ntale said.

Over the last seven years, UBL and its partners, have carried out responsible drinking campaigns to increase awareness around responsible consumption of alcohol and reduce harm or abuse of its products.

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Celebrity Gossip

Weasel Now Dating Miss Rwanda; Opening Borders of Love

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By Staff Writer

Weasel Manizo is finally happy once again and deeply in love. Even more interesting, he is now dating Miss Rwanda 2014, Teta Sandra.

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The two love birds can’t help but display public affection. The two currently live together and Weasel is even penning a love song inspired by Teta.

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Sheila Gashumba scared of break up with boyfriend ‘Gods Plan’.

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By Staff Writer

Uganda last knew about love in the days of Adam and Kaawa, in the days of Romeo and Juliet.

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But we have been blessed to have a modern version of that love. It is the love Sheilah Gashumba has for God’s Plan aka Marcus Ali Lwanga.

Gashumba is back to penning love messages to Marcus after rumours that he wanted to call it quits. Gashumba reminded Marcus that he means the entire world to her.

She almost sang him the famous song line; “bwogeeza nondekaawo nja kwekola ekintu.”

Sheilah Gashumba keeps reminding the world that God’s Plan took her from hell all the way into the villages of Heaven. Whatever she dreamed of, God’s Plan made it a reality…

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Joan Lule takea SITIMA Y’AMAKA to Top TV

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Former Bukedde and BBS Preseter has again landed in big monenies after Top TV beckoning the presenter to take on a big slot at the station.

Joan Lule’s signature TV show Sitima y’amaka is back but this time on Top TV. The show that started on 20th April has received massive acceptance and support in its two months on air. Sitima y’amaka airs every Saturday at 11PM.

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Joan Lule has maintained and kept her show interesting for long that all the stations that have sought her services have adopted the show into their programing.

Relatedly, the presenter has also shown interest in politics after announcing she will stand for Woman MP Mpigi district.

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