Musician Eddy Kenzo, a few weeks back, landed a mega deal with JESA Farm Diary, makers of a wide range of dairy products including JESA Milk.
The deal saw Eddy Kenzo receive sponsorship for his recently concluded concert that was held at Hotel Africana.
He was also tasked with doing a commercial for the company’s new campaign dubbed “JESA, Full Of Life”, which seeks re-emphasize the life-giving value of JESA milk and further show that consuming dairy products can also be energizing and fun.
Speaking at the official launch of the new campaign, Geoffrey Mulwana, the Executive Director of JESA Farm Diary revealed that they associated with Eddy Kenzo because he resonates well with their target audience.
“He is one of the leading music artistes in Uganda at the moment and has an inspirational story; he started out as a street kid, but now his music is played allover the world. He is also really loved by the youth,” said Geoffrey Mulwana, Executive Director JESA Farm Diary. “So, we thus felt he is the right person to associate with.”
Kenzo is said to have bagged close to Ugx 70 Million from the deal.
Staff Writer