By Lee Osbourne
Heineken has finally unveiled its latest global campaign that will connect its consumers across the world with iconic city bottles. Cities of the World campaign that will run from November this year was activated on Monday at Legends bar in a function that was attended by General Manager Heineken East Africa Import company, Mr.Uche Unigwe.
The campaign is aimed at inspiring and motivating consumers to embrace the unusual and embark on worldly adventures. The campaign will inspire Ugandan men to live worldly and experience adventure by giving them opportunity to participate in its promotions and social media activations.
Heineken has produced a set of specially designed bottles that will be available over 100 countries all over the world and each with one of the six global cities: New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro.This is the first time that Heineken is deploying a set of limited edition bottles across the globe at once.