Celebrated Ugandan DJ and nightlife icon DJ Slick Stuart has officially joined the Belaire family after signing a brand partnership with Double Barrel, the official distributors of Belaire Champagne and Deacon Whisky in Uganda.
Under the partnership, Slick Stuart comes on board as a Brand Ambassador for both Luc Belaire and The Deacon, with a strong focus on representing The Deacon Blended Scotch Whisky, one of the portfolio’s most distinctive premium brands.
Speaking on the partnership, Joan Lubega, Belaire Brand Manager, expressed excitement about the collaboration:
“Slick Stuart is a strong cultural fit for our brands. His influence within Uganda’s nightlife and entertainment space aligns perfectly with the bold, premium positioning of The Deacon Whisky and the celebratory lifestyle of Belaire.”
Renowned for his energetic DJ sets, deep roots in nightlife culture, and consistent presence across Uganda’s entertainment scene, Slick Stuart brings authenticity and strong consumer connection to the brands.
The Deacon is a bold and distinctive blended Scotch whisky that brings together two contrasting styles — rich, smoky malt whisky from Islay and smooth, fruity malt whisky from Speyside. Crafted for modern whisky drinkers, The Deacon stands out for its layered character, smoky depth, and smooth finish, offering a contemporary twist on traditional Scotch. With its striking black bottle and confident personality, The Deacon embodies individuality, craftsmanship, and modern luxury.
The partnership will see Slick Stuart actively promoting The Deacon Whisky, alongside Luc Belaire Champagne, through high-profile events, nightlife experiences, and curated lifestyle engagements, further strengthening brand visibility and premium appeal among Uganda’s party and entertainment audience.