Boomerang Africa rebrands to Cartoonito Africa
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By Our Reporter
Boomerang Africa is rebranding to Cartoonito Africa in English-speaking African countries on 25 March.
Cartoonito brings together longtime Boomerang favourites like Zig & Sharko, Mr Bean, Masha and the Bear, Tom & Jerry, Scooby-Doo and Looney Tunes Cartoons – while adding brand-new shows like Batwheels, Bugs Bunny Builders, Interstellar Ella, and much more.
“The rebrand of Boomerang Africa into Cartoonito Africa enriches our channel universe, bringing together the crème de la crème of Boomerang with more adventures and more friends to be part of ONE big Cartoonito family!” says Ana Gonzalez, Editorial Lead: Southern Europe and Africa, Kids Brands, Warner Bros. Discovery. “We know kids and families love our shows, and we’re looking forward to adding even more amazing content that brings the whole family together.”
Georginah Machiridza, MultiChoice Executive Head of General Entertainment Channels, adds, “We’ve had a long-standing partnership with Boomerang and Warner Bros. Discovery, and we’re excited to carry the rebranded channel for our audiences in Africa. We know that the new Cartoonito channel will bring our DStv customers even more value and more kids’ entertainment.”
Cartoonito Africa will be distributed on the same channels – DStv (channel 302) and GOtv (channel 357).
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