MultiChoice Africa, the continent’s leading digital pay-tv company, and NBS Television, one of Uganda’s top-ranked, privately-owned television stations, have signed an agreement that will see NBS TV being carried on DStv.
This exciting partnership will give Ugandan viewers all over the country an opportunity to enjoy NBS’s fantastic line-up of quality local and international programming that includes news, current affairs, entertainment and sports in crystal clear digital quality.
Commenting on MultiChoice Africa’s latest addition to the DStv family, the General Manager of MultiChoice Uganda, Charles Hamya, said: “MultiChoice constantly looks for ways to improve the viewing experience for our current and potential subscribers and this includes promoting local content on our platforms. The addition of NBS TV on DStv is a manifestation of our commitment towards this objective. We firmly believe that the future of digital television in Africa lies in the adoption of the latest technology and a company’s willingness to invest in showcase programming that is increasingly relevant to the end consumer. NBS fits within this strategy which is the reason we have entered into this partnership with them today.”
Kin Kariisa, the Director of NBS, added: “This is a historic partnership which we have been looking forward to for a long time. We are both proud and excited about the opportunities this collaboration presents and are confident that our viewers will appreciate the value it will bring them in terms of countrywide reach and quality of signal.”
He continued: “NBS is ranked among the top television stations in the country based on our local, attractive programming that resonates with Ugandans. We are also an innovative brand with fresh, exciting technologies and programs that everyone can enjoy anytime and anywhere.”
In closing, Hamya thanked NBS for committing itself to the partnership with MultiChoice which will bear fruit for the company and its viewers. He also encouraged Ugandan viewers to purchase DStv and GOtv sets to get access to NBS and other fantastic channels offered on MultiChoice platforms.
NBS will be available on DStv channel 286 and is also on GOtv channel 94.
Source: DSTV
