By Our Reporter
Big Brother Naija, Africa’s most iconic reality TV show, is returning for Season 10. This landmark 10th season kicks off with a dazzling two-night premiere on Saturday, 26 July and Sunday, 27 July 2025, and runs for 10 weeks of drama, strategy, and unforgettable entertainment, culminating in the finale on Sunday, 5 October 2025.
For its Ugandan audience, MultiChoice Uganda has announced that Big Brother Naija Season 10 will be showing on Pearl Magic Prime. Pearl Magic Prime viewers will enjoy the full Big Brother Naija experience, including the exciting launch weekend where housemates are introduced and the season’s theme is revealed, the weekly Sunday live shows that keep fans on the edge of their seats, and the grand finale where Africa’s next superstar is crowned.
“Big Brother Naija is not just a show, it’s a cultural celebration that brings Africa together through entertainment,” said Rinaldi Jamugisa, PR and Communications Manager, MultiChoice Uganda. “We’re excited to bring this electrifying experience to Pearl Magic Prime, giving Ugandans a front-row seat to the most talked-about show on the continent. This is where stories are made, stars are born, and fans become part of something bigger.”
This season features the highest prize ever, valued at UGX350 million, and welcomes back the ever-charismatic Ebuka Obi-Uchendu as host. With a fresh theme to be revealed on premiere night, fans can expect new twists, dynamic housemates, and nonstop entertainment.
Brian Mulondo, Local Content Marketing Manager at MultiChoice Uganda, added, “Pearl Magic Prime is the home of premium content, and Big Brother Naija is the crown jewel of Africa’s reality TV. We’re proud to bring our viewers the most exciting parts of the show, the moments that spark conversations, create international stars, and unite fans across borders. This is more than television, it’s a movement. Big Brother Naija will air in the Shaka iLembe slot, which is moving to Mondays at 10 PM.”