Jack Daniel’s is bringing its new “Off The Record” campaign to Uganda, celebrating the brand’s longstanding connection with music, culture and memorable nights.
The campaign officially kicks off on October 31, 2026, at Thrones Lounge in Kampala, with music taking centre stage throughout the experience.
Under the campaign, the brand seeks to create a platform that brings together music lovers, artists and culture enthusiasts for an experience built around authentic musical moments.
Speaking about the campaign, Joan, Brand Manager for Jack Daniel’s, highlighted the natural connection between the Tennessee whiskey brand and music.
“The alignment for Jack Daniel’s is centred around music, and I can’t wait to see this journey unfold. Music and Jack Daniel’s have always been a natural pair.”
The launch is expected to set the tone for the campaign’s rollout in Uganda, with Off The Record positioning music as the heart of the Jack Daniel’s experience.
As the campaign arrives in Kampala, music lovers can look forward to a night that blends sound, culture and the unmistakable Jack Daniel’s spirit.