By BigEyeUg Team
Liam Voice has spoken out about the pressure musicians face from social media platforms, particularly TikTok, where songs can trend quickly and disappear from the “For You” page just as fast.
According to the singer, this fast-moving trend culture can easily make artists feel like their music has failed when it stops appearing on the platform after a short time.
Liam Voice explained that many musicians fall into the trap of believing the success of their songs depends entirely on how they perform on TikTok. However, he believes the Ugandan audience is far much bigger than what is reflected on the app.
“I have never released music back to back. I have always released my music that way. What I really like most is for my song to reach the person who needs it,” he said.
The singer noted that TikTok’s algorithm can create unnecessary pressure for artists who expect instant results.
“TikTok puts a lot of pressure on musicians. Just because you release a song and after two weeks you no longer see it on your For You page, you start thinking that Uganda ends on TikTok,” he explained.
Liam Voice added that he prefers giving his songs time to grow organically and reach the right audience before releasing new music.
“Uganda is big. For me, I always want to give my song time to reach where it is supposed to before I release another one,” he said.
Beyond the conversation about trends, the singer also called for Uganda to push for the monetisation of digital platforms such as TikTok so that creators can earn directly from their content.
He argued that if platforms are properly monetised in the country, musicians and other creators would have better opportunities to make money from their work instead of relying on financial support from the government.