By Our Reporter
Uganda Breweries Limited has launched a new Baileys variant.
Dubbed Baileys Delight, it was launched at an immersion event that was held at the Sheraton Kampala Hotel on Friday and graced by media personalities and social media influencers among others.
During the launch, guests indulged in the new Baileys Delight as they experienced different ways to best serve the liqueur. To further spice up the evening, guests engaged in a quiz testing their knowledge on Uganda Breweries products where several of them were rewarded with Baileys goodies.
According to Lapyem Simon Patrick, the Innovations Manager at Uganda Breweries, the new Baileys Delight is similar to the Baileys Original, but more lighter and lush with African honey. It is also more affordable.
“In a fast-moving industry like ours, consumer needs and tastes are constantly evolving. We continue to listen to our customers and carry out market research to meet their ever-changing needs, and Baileys Delight is proof of our ambition as Uganda Breweries to lead in innovation in our market.” He noted.
Baileys Delight comes in two sizes, 200ML and 750ML, retailing at a recommended price of 22k and 40k respectively.
