By Our Reporter
In line with its festive season tradition, Coca-Cola has launched its iconic Christmas caravan to spread the joy of Christmas with Ugandans in different communities across the country.
The celebrations that will last up to Christmas day begun with the official flag-off ceremony of the Coca-Cola caravans from the Coca-Cola Bottling Africa plant in Namanve.
“One of Coca-Cola’s longest serving traditions across the world is bringing joy to our consumers and communities by sharing with them and preparing them for the Christmas Festivities. This year, this tradition is exceptionally important because many Ugandans are still recovering from the adverse effects of the COVID-19 pandemic.” Remarked Vivienne Olenyo, Frontline Marketing Manager – Uganda, Coca-Cola East And Central Africa Franchise.
He added that, “as we celebrate Christmas this year, we want to bring real magic to individuals, families and communities, restore hope and faith in their lives and also remind them that magic is all around us, real magic is in all the small little things around us; its in the laughter, the smiles, hugs, food, and sharing a bottle of Coca-Cola with loved ones.”
The caravans will travel to different towns across the country where they will surprise residents with an assortment of items including assorted gifts, soft drinks and food items to help them prepare for the Christmas and New Year celebrations.
“These Christmas festivities are yet another opportunity to reach out and appreciate our consumers. Besides the caravans surprising consumers, there will also be mall activations, discounts and offers on products in select locations across the country,” noted Isaac Sekasi, the Coca-Cola Bottling Africa Uganda Commercial Director.
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