By Our Reporter
Catherine Twesigye, the Premium Beers Brand Manager at Uganda Breweries Limited (UBL), has bid farewell to the brewery to take on another challenging assignment.
Twesigye began her UBL journey in Key Accounts and after a year of excellent work in trend leading outlets, she was entrusted with the biggest contract distributor in Kampala, a task that saw the distributors revenue almost double.
She was then promoted into a Commercial Planning and Activations Manager, where she was instrumental in transforming UBL brands trade presence at scale. A little under 2 years, she was trusted with transforming the largest volume contributing brands in the UBL beer portfolio through a critical business period.
She took over the premium beer category in December 2018 where she delivered breakthrough business performance, grew volume and value share at the same time transforming brands equity for all the three core premium beer brands (Guinness, Tusker Malt and Tusker Lite).
During her tenure, Twesigye consistently drove highest standards of execution for the brands. On top of that, she built strong relationships with external and internal partners plus stakeholders specifically brand owners, media, advertising, digital, PR, promoters, specialist agencies, internal commercial, finance, supply chain and business support teams, creating a highly effective cross-functional team.
Twesigye now leaves UBL for Yalelo Uganda to head their marketing department. She couldn’t hide her zeal for the new task ahead. “I am always up for a challenge and I’m glad to be part of something that is going to be very big in Uganda” she said.
Yalelo Uganda is a vertically integrated aquaculture company in the business of fish farming, processing, distribution, and sales.
The company started operations in the Ugandan market a little over a year ago and they have been steadily establishing operations to become the largest fish producing company in the Central and Eastern African region.
Yalelo as a brand is not new to the Aquaculture sector. Wholly Owned by FirstWave Group; its Netherlands-registered parent company, they have operated on the African continent for 9 years.
