By Our Reporter
SafeBoda, a ride-hailing platform, has launched a new campaign dubbed #YourCityRide. The campaign which was launched at a ceremony held at their new offices located on Bukoto Street on Wednesday will feature a year-long series of events aimed at shining a light on all that is great about Kampala.
According to the SafeBoda team, they will run a mini-campaign every month focusing on a specific interest area, with the aim of encouraging people to go out and discover the best of Kampala.
SafeBoda co-founder Ricky Rapa Thomson said; “SafeBoda was founded in Kampala, for Kampalans, and we are so proud of our city. We are excited about this campaign and about starting a conversation with our customers about Kampala. I encourage everyone to take part in the activities and share pictures. Let’s show off Kampala to the world!”
The campaign will feature different activities including a city tour, a street food festival, a boda themed street fashion show, to name just a few.