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Crown Beverages, Celebrates 20 Years Of Growth And Success



Story by XtraOrdinaryug. Check Out their website here:

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pepsi• Company grows sales volumes by 900% percent over 20 years of Ugandan ownership
• Sales grow from 2million raw cases (2.4m 8 oz cases) of soda in 1993 to 20million raw cases (25m 8 oz cases) in 2013.

Kampala, April 15th 2013- 20 years after the ownership of the former government-owned Lake Victoria Bottling Company was transferred to Crown Beverages Limited- a company owned by 3 local shareholders, there is cause to celebrate, thanks to years of investments and stable management that has seen the company grow and is on course to become an industry leader in the heavily competitive Carbonated Soft Drink (CSD) industry.

Lake Victoria Bottling Co. Ltd started production in 1951 as the franchisee bottler for PepsiCo, but was in 1993 privatized to a consortium of local investors, who renamed it Crown Bottlers Ltd. In 1997, International Pepsi-Cola Bottler Investments, a South African firm acquired a 51 percent stake in the company and renamed it Crown Beverages Ltd. In 2001, the 3 local shareholders, Amos Nzeyi, Chris Kayoboke and Dr Margaret Kigozi re-acquired 100 percent control of the company.
Following decades of investment that has seen 4 new glass bottling lines and 1 plastic packaging line added to the Nakawa-based plant and several new products introduced, the company today has witnessed unprecedented growth and is today one of the leading employers and tax payers in the country.

“Over the last 20 years, we have made significant investments into new products, bottling lines thereby creating more demand and loyalty for our brands. The market has rewarded us with more loyalty, allowing us to grow our sales volumes from by 900% from 2milllion raw cases (2.4m 8 oz cases of soda) in 1993 to 20m raw cases (25m 8 oz cases) in 2013 6, ” said Amoz Nzeyi, Crown Beverages Executive Chairman.
Nzeyi, who was speaking at stakeholder dinner to mark the 20th anniversary, held at Kampala Serena Hotel, said that following 20 years of solid and profitable performance, the company, had set a foundation for a more robust growth.
“The last 20 years have been such a great experience. We believe, we have set a more solid foundation on which we shall build an even greater company over the next 20 years so as to leverage growth opportunities within Uganda. I have no doubt that with the support from PepsiCo, a dedicated local team as well as the huge love from our consumers; the next 20 years, will be even greater,” he said.

The dinner was attended by among others Rt. Hon Amama Mbabazi, the Prime Minister of the Republic of Uganda, Saad Abdul-Latif, PepsiCo Chief Executive Officer for Asia, Middle East and Africa (AMEA) and Mr Sanjeev Chadha, PepsiCo President for Middle East and Africa (MEA) region.

Simon Lugoloobi, CEO Crown Beverages, attributed the growth of the company to consistent investments into the right product mix that has offered consumers more choice as well as the brands’ unswerving engagement with their consumers, which has increased loyalty and created stronger relationships.
“One of our major success stories in the past 20 years has been our ability to not only grow the strength of our existing brands but the ability to bring new brands to life and oversee their successful growth into key brands,” he said, adding: A case in point is Mountain Dew that was launched in the market 4 years ago but has grown to become one of Uganda’s most loved Soda brands appealing to consumers all over the country. This plus the staying power of Pepsi and Mirinda have helped catapult us to a position where our brands are some of the most highly rated in the market.”

The company’s brand portfolio includes: Pepsi-Cola, the flagship brand, Mountain Dew Mirinda (Fruity, Orange, Pineapple and the recently launched Mirinda Green Apple), 7UP and Evervess. These are available in 300ml returnable glass bottle, 500ml, 1 litre and 2 litre recyclable plastic bottles. The company also bottles mineral water under the Peak brand.
Saad Abdul-Latif, reiterated PepsiCo’s growing interest in Africa and said that the global foods and drinks giant, is committed to consolidating its recent gains in Uganda and elsewhere on the continent, as the next drivers of growth.
“Africa is the next Asia. The continent is the developing world’s next great success story and at PepsiCo we want to be right at the centre of that success story, working with local teams to leverage our years of best practices and the world’s best brands so we can together match to a great future,” he said, adding: “We are very committed, to continue building Crown Beverages into an outstanding business and given our achievements over the last 20 years and the tremendous potential we see in Uganda, nothing is going to stop us.”

Mbabazi, praised the staff, management and directors of Crown Beverages for their resilience, hard work and setting a good example to other Ugandan entrepreneurs.
“I am proud to stand along with the board, management and staff, but most importantly, millions of your consumers and thump my chest and say- We have made it; because the success of every Ugandan business is ultimately a success for all of us.
He also said that the success of Crown Beverages is a national treasure and an opportunity for all Ugandans to learn about the importance of resilience, honesty and hard work as key elements of success.
“The Crown Beverages story is one of those inspiring stories that should be shared with many of our entrepreneurs and owners of start-ups who are still struggling. They need to understand that success is not an overnight affair and nor is it a smooth road- but rather a result of hard work, resilience and personal sacrifices – all towards a common vision,” he said.

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Local Business

Emirates appoints new Country Manager in Uganda



Emirates has appointed John Gemin as its new Country Manager for Uganda.

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Emirates has appointed John Gemin as its new Country Manager for Uganda.

Mr John, whose appointment was effective from December 17, 2018, is now responsible for Emirates’ overall business in Uganda, overseeing sales and service functions for the airline’s passenger, cargo, management and airport operations and reports directly to Orhan Abbas, Emirates’ Senior Vice President, Commercial Operations Africa.

Mr John holds a bachelor’s degree in International Business and Management Studies obtained from the Amsterdam University of Applied Sciences in Amsterdam. He has worked with Emirates for four years, during which time he served as Business Analysis Manager within the Commercial Operations covering mainly the Latin American markets.

Commenting on his appointment, Mr John said: “I am honoured and very excited to be leading the Emirates operations in Uganda. I look forward to working with our local team of dedicated and talented staff to ensure Emirates growth and continued success in the market.”

Customers travelling on Emirates can look forward to world class service and hospitality from the airline’s multi-national cabin crew, including Ugandan nationals, while enjoying complimentary gourmet meals and beverages. Emirates also offers over 4,000 channels of on-demand audio and visual entertainment on its award-winning ice system, from the latest movies, music and games.

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Civil engineer wins 39,449,025 UGX with 1,000 UGX stake to become betPawa Uganda’s first BIG winner of 2019



By Staff Writer
Iganga district civil engineer, Mugaya Rogers Sosi has been crowned betPawa Uganda’s very first BIG winner of 2019 after walking away 39,449,025 UGX richer from a 1,000 UGX stake on a 5 leg bet. Mugaya saw his initial returns increased, after he activated betPawa’s 10% win bonus for correctly predicting 5 games or more.

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Local Business

Lucky subscribers and agents win millions in new Airtel promo



An excited winner with his money.

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With the New Year beckoning, Airtel Uganda has handed over millions in cash prizes to over twenty lucky subscribers and agents in the second cash handover ceremony of the ‘Beera Millionaire ne Airtel Money’ promotion.

Launched in December this year, ‘Beera Millionaire with Airtel Money’, will run for 90 days and is set to reward all customers that carry out a financial transaction such as Cash In, Cash out, P2P, Recharge Airtime or Data, Bank to Wallet, Wallet to Bank & Bill Payment in a single day, as well as all active financial transacting agents.

During the handover, a business lady, photographer, journalist and electrician, all from Kampala were joined by a teacher from Mbale, a farmer from Mukono, a trader from Mityana, a driver from Kakiri, a mobile money agent from Kawempe and many other winners to celebrate as they received their cash from the Airtel Uganda’s Head of Revenue Planning Mr. Michael Lukyamuzi.

“As a brand, we are committed to changing lives of Ugandans regardless of location, occupation or socio-economic class and this promotion is making this commitment a reality. Some of the winners here today transacted for as little as ten thousand shillings and now they have become millionaires,” Lukyamuzi remarked.

“I encourage everyone to spread this good news. Inform your family and friends to keep transacting using our platform and change your lives,” he concluded.

As part of the ongoing promotion, all participating customers and agent numbers will be uploaded into a randomizer to pick the lucky winners. Five lucky customers will win 1 million shillings each (5 million shillings daily, 1 million for each) and 1 lucky customer will win 10 million shillings in the weekly grand draw. 1 lucky agent will stand a chance to win 1 million shillings daily and 1 lucky agent will win 1 motorbike in the weekly draw.

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