Unilever Uganda Limited officially announced the winners of the “Blue Band Schools’ Puzzle Challenge”. Making the announcement was the Minister of State for Primary education Hon. Bataringaya who lauded the efforts by Unilever and Blueband of enriching children’s and parent’s knowledge on proper nutrition which is essential for healthier families.
The objective of the Blue Band’s puzzle challenge campaign was to educate consumers and children on optimal nutrition, as well as the importance of spreading Blue Band on every slice of bread as it contains fats and vitamins that kids need to grow.
A unique 500 piece puzzle entirely devoted to nutrition was distributed to over 700 schools countrywide. Schools competed to complete the highest number of puzzles through their students collecting puzzle tokens which were made available under the label lid of special promotional packs of Blue Band for parents to purchase. Each child was also issued with an information booklet with the brand’s call to action and nutritional information.
Speaking at the grand finale Country Manager Peter Muchiri said: “We wanted to get primary school students to learn about nutrition issues in an engaging and fun way and to learn from each other. The challenge was developed to make learning an interactive and enjoyable experience for students utilizing the puzzle as a way for students to talk to other students, their parents, and teachers about proper nutrition and continue the dialogue about healthy eating.”
In his remarks, the Minister of State for Primary education Hon. Bataringaya commended Unilever for its efforts to raise awareness about nutrition and in engaging parents and youth to take an interest in their health and education saying: “We must engage students in the process and give them the knowledge and experiences to make their own healthy choices.”
The campaign was also championed by celebrity mom and radio personality Keturah Kamugasa who added: “The importance of teaching our children and giving them energy cannot be understated, in terms of both the quality of what they eat and nutrition level. I am happy to see Blue Band engage with parents, students and schools in such an imaginative way.”
The National Grand Prize of a 37- seater school bus was awarded to Kitante Priamry School in Kampala. This is a government aided school in Kampala City and emerged as the best school country wide having a total of 29900 tokens.
The grand student prize for the top 2 students nationally went to Kakoza Hilary from Kitante primary school with 20392 tokens and Asea Ramandan from Future Foundation primary school with 14264 tokens collected winning a fantastic all expenses paid trip to the world famous Disneyland in California.
In addition, the national campaign awarded the top 3 schools per region that have the highest number of completed puzzles by supporting a school project.
1st Prize – School project worth 9M UGS:
Central – City Parents Primary School
North – Future Foundation Primary School
East – Lifeway Primary School
West – Mbarara Municipal Primary School
2nd Prize – School project worth 6M UGS:
Central – Kampala Parents Primary School
North – V.H Public School
East – Dawn Primary School
West – Homecare Preparatory School
3rd Prize – School project worth 3M UGS :
Central – Mirembe Junior Primary School
North – Pece Primary School
East – Victoria Nile Primary School
West – St. Jude Primary School
Encouraging participation the top 3 kids per region who bring in the highest number of puzzle tokens to their schools will receive a voucher put towards their school fees.
1st Prize – School Fees Voucher worth 900,000 UGS
Central – Zalwango Melody
North – Apili Rachel
East – Ulolo Gideon
West – Winnie Cynthia
2nd Prize – Schools Fees Voucher worth 600,000 UGS
Central – Stano Rino
North – Driwaru Jacline
East – Sooma Mercy
West – Mushabe Hanning
3rd Prize – School Fees Voucher worth 300,000 UGS:
Central – Muhumuza Arnold
North – Primer Vivian Daphne
East – Nadiah Mohamed
West – Asiimwe Mercy
The best teacher champions for the campaign per region will also be rewarded for their efforts.
1st Prize – 1M UGS:
Central – Mathew Ekabu
East – Obusa Bill Ivan
West – Okello vigil
North – Abdul Razak Juma
2nd Prize – 800,000 UGS
Central – Kalyemenya David
East – Odwori Borniface
West – Atwiine John
North – Keneth
3rd Prize – 500,000 UGS:
Central – Agaba Vincent
East – Igumba stephan
West – Tumwiine Joseph
North – Aciro Christine Olanya
Unilever will continue to advocate for the nutrition and education agenda through their Blueband brand across the country with new and innovative promotions.
“Vote for your favourite artistes to win in the #ZZINAwards this April. Visit; www.galaxyfm.co.ug or Vote on your phone by dialling *289*4# and follow prompts. Voting closes on April 26th 2014.“
