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Vinka, Salvado appointed to spearhead positive drinking campaign

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L-R: Media personality Calvin, Uganda Breweries Managing Director Alvin Mbugua and comedian Salvado during the "Be Your Own Ref" campaign launch held at Legends bar on Thursday.

L-R: Media personality Calvin, Uganda Breweries Managing Director Alvin Mbugua and comedian Salvado during the “Be Your Own Ref” campaign launch held at Legends bar on Thursday.

By Our Reporter

Uganda Breweries Limited (UBL) under its Red Card Initiative has launched a positive drinking campaign aimed at encouraging responsible alcohol consumption through sharing tips on controlled drinking and highlighting the benefits of responsible drinking.

Dubbed “Be Your Own Ref”, the campaign is urging alcohol consumers to take responsibility for their actions by exercising self-control and self-discipline while consuming alcohol.

Speaking during the launch of the campaign, Uganda Breweries Managing Director Alvin Mbugua said, “Enjoying alcohol is part of life in many societies around the world. It is a part of how people socialize, whether they are celebrating life’s big achievements, catching up with friends or enjoying a football game. However just like other products, when misused, alcohol can lead to individual and social harm. At UBL, we would like to see consumers of our products make responsible drinking a valued and enjoyable part of life. The positive drinking campaign informs and empowers people to enjoy our products in a moderate and responsible way.”

Under the “Be your Own Ref” Campaign, UBL will focus on three major issues: Reminding and motivating alcohol consumers to be their own referees by exercising control and enforce personal rules while drinking; enforce a no drinking policy for underage persons; and prevent Drunk Driving.

“We want people who choose to drink, to make positive and responsible choices about alcohol. Drink in moderation, pace yourself while drinking alcohol by taking water breaks, do not drive under the influence of alcohol, this is what positive drinking means.” Mbugua said.

To spearhead the campaign, UBL has re-appointed award winning musician Vinka as ambassador for the campaign. She will lead the campaign alongside Comedian Patrick Idringi aka Salvado and media personalities Calvin Kalule & Deedan Muyira.

UBL will for the next 7 months be interacting with consumers online, in bars, alcohol selling outlets and higher institutions of learning to encourage positive drinking. A total of 50 bars and 4 higher institutions of learning will be will be covered under this campaign.

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Celebrity Gossip

Bebe Cool, Chameleone face off amidst rift

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By Reporter

With the recent jibes between Bebe Cool and Chameleone, two of Uganda’s top singers, the pair is set to share stage tomorrow at Lugogo Cricket Oval. While their fans would imagine the two singers not coming face to face, they will be doing that sooner than they expected.

Both Chameleone and Bebe Cool have confirmed performing at the Alex Muhangi show that will be headlined by Nigerian singer Rude Boy.

Here is confirmation that both Bebe Cool and Chameleone will perform at the same show

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Celebrity Gossip

Weasel to record song with Rude Boy

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By Reporter

After doing a song with Bebe Cool, Nigerian singer Rude Boy who is in Uganda has also expressrd interest in doing a song with Weasel, late Radio’s singing half.

“I called Weasel myself and asked him we do a song together. I anticipate you will love the song” Rude Boy said.

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I admire Bebe Cool, Cindy and the late Radio – Rude Boy

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By Stuart G-Khast

Rude Boy of the former PSquare duo landed in Uganda for his show this Friday. He addressed media this afternoon and also expressrd his admiration for some Ugandan artistes.

Rude Boy at the media press told journalists he admires Ugandan singers Bebe Cool and Cindy. While he has done a collabo with Bebe Cool he also stated he had great admiration for him as an artistes. “Our video will be out soon and am excited” he stated.

“The late Radio will always be missed and I will sing Nakudata in tribute” he finished.

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I am singing my soul out this Friday – Rude Boy promises ahead of concert

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By Stuart G-Khast

Nigerian singer Paul Okoye landed into the country this morning and has addressed media this afternoon. In his statement, he has promised to take Ugandans through his old and new songs at his concert at Lugogo Cricket Oval this Friday.

“I am performing both my old and new songs. I will perform even those that I did in that duo but most important am also performing those I have done alone” he said.

Rude Boy will perform at Lugogo cricket oval and entrance will be ugx 25,000, ugx 50,000 VIP and ugx 1,000,000 for tables.

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