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Vinka, Salvado appointed to spearhead positive drinking campaign

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L-R: Media personality Calvin, Uganda Breweries Managing Director Alvin Mbugua and comedian Salvado during the "Be Your Own Ref" campaign launch held at Legends bar on Thursday.

L-R: Media personality Calvin, Uganda Breweries Managing Director Alvin Mbugua and comedian Salvado during the “Be Your Own Ref” campaign launch held at Legends bar on Thursday.

By Our Reporter

Uganda Breweries Limited (UBL) under its Red Card Initiative has launched a positive drinking campaign aimed at encouraging responsible alcohol consumption through sharing tips on controlled drinking and highlighting the benefits of responsible drinking.

Dubbed “Be Your Own Ref”, the campaign is urging alcohol consumers to take responsibility for their actions by exercising self-control and self-discipline while consuming alcohol.

Speaking during the launch of the campaign, Uganda Breweries Managing Director Alvin Mbugua said, “Enjoying alcohol is part of life in many societies around the world. It is a part of how people socialize, whether they are celebrating life’s big achievements, catching up with friends or enjoying a football game. However just like other products, when misused, alcohol can lead to individual and social harm. At UBL, we would like to see consumers of our products make responsible drinking a valued and enjoyable part of life. The positive drinking campaign informs and empowers people to enjoy our products in a moderate and responsible way.”

Under the “Be your Own Ref” Campaign, UBL will focus on three major issues: Reminding and motivating alcohol consumers to be their own referees by exercising control and enforce personal rules while drinking; enforce a no drinking policy for underage persons; and prevent Drunk Driving.

“We want people who choose to drink, to make positive and responsible choices about alcohol. Drink in moderation, pace yourself while drinking alcohol by taking water breaks, do not drive under the influence of alcohol, this is what positive drinking means.” Mbugua said.

To spearhead the campaign, UBL has re-appointed award winning musician Vinka as ambassador for the campaign. She will lead the campaign alongside Comedian Patrick Idringi aka Salvado and media personalities Calvin Kalule & Deedan Muyira.

UBL will for the next 7 months be interacting with consumers online, in bars, alcohol selling outlets and higher institutions of learning to encourage positive drinking. A total of 50 bars and 4 higher institutions of learning will be will be covered under this campaign.

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Celebrity Gossip

Big Eye StarBoss rushed to hospital after Freedom City reject him

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By Staff Writer

Singer Big Eye has for the second time this year been pelted bottles while performing.

The second incident happened at Spice Diana’s concert this evening.

Big Eye has been rushed to hospital ajdy according to him, he suffers high blood pressure.

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Photos: Spice Diana fills Freedom city to the brim, gates close at 6PM

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By Staff Writer

There has not been a time concert gates close at 6PM, atleast not in Uganda. Spice Diana has today set record as the first artiste, male or female to close out fans at a time some concerts do not even have revellers. By 6PM all gates at Freedom city had closed and only those with table reservations were left to enter at their time of convenience.

The concert that is on going has had Freedom City management open the kids game side too to accommodate flooding revellers, even then, gate have been closed out on the public.

Spice Diana, who is still on stage must be smiling and both for her hardwork throughout the past year and to the bank.

Here are some photos taken hours back.

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Mbarara begs Chameleone for more after epic display at Signature Premium

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By Staff Writer

Jose Chameleone is the same yesterday, today and tomorrow. Mbarara witnessed the Legendary singer display a show to remember on Thursday night at a Johnnie Walker event at Signature Premium.

Chameleone who stepped on stage and had a round of his older songs made revellers who were earlier fighting for seats disowned them. They grooved and sang along to every song. Because the venue was smaller to accommodate all that wanted to attend, those that attended begged the singer to hold a major concert in their town. A plea the singer could heed to.

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