Unilever Uganda has educated over 100 women in a move aimed at promoting proper nutrition, hygiene, health and personal care.
As an incentive, the ladies were rewarded with a wide range of Unilever products to improve hygiene and well being in their homes.
Unilever Uganda has been at the helm of driving the health and nutrition message through storming various markets, supermarkets, hospitals, ladies clubs and washing bays across the country. These drives have given the public an opportunity to not only win exciting prizes but most importantly getting them to experience Unilever’s brand portfolio through trial and wash demos.
Dr.Miria Matembe, a gender and equality activist who attended the sensitization campaign commended the partnership between Unilever and Ntinda Ladies Clubs saying that the initiative is not only driving the health and nutrition agenda but also providing a platform for knowledge and skills transfer.
This she added would be instrumental in enabling the Ladies get an additional source of income to support their families.
She also urged the women to have a goal and purpose in life that would enable them to contribute positively to building the nation based on social justice through their homes by raising upright citizens of Uganda.
The Unilever Uganda team using their wide range of products; Omo Fast Action, Royco, Geisha and Blue band, demonstrated the proper usage of these products to the ladies in home care and well being of their families by preparing healthy meals and washing clothes.
“Unilever Uganda has been a partner in the enhancement of Ugandan homes and businesses for over sixty years. As a result, we can confidently say that we are more than just a manufacturer of products. We are part ofthe Ugandan families, the Ugandan heritage and an enabler of better and easier living and will continue to do so,” said Unilever Uganda Marketing Manager, Diana Nabukenya.
During the sensitization campaign, members of the Ladies’ Club also showcased a variety of hand made products. The Ladies Clubs meet weekly to discuss their saving schemes and how to invest their money in various activities that yield dividends to members. They also provide a platform for educating and imparting various skills to support their families and homes.
Unilever Uganda has embarked on a drive to reward its consumers across the country in addition to other activities such as mall activations, in-home sampling, washing bay sampling hospital sampling and Ladies’ Club Sampling. The activities are aimed at demonstrating to Ugandans the superiority of their product portfolio, engaging and educating them on how best to use while giving the consumer a chance to win various prizes.
