By Our Reporter
UNAIDS and StarTimes have today signed a memorandum of understanding to raise awareness about HIV in Uganda and to work together to end the AIDS epidemic. UNAIDS Country Director Amakobe Sande and StarTimes’ Andy Wang sealed the partnership at a press conference held at the UNAIDS offices in Kampala.
Through this cooperation, there will be regular dissemination of HIV prevention information on popular programming with key messages targeting the young and adolescent viewers and mobilizing young people to learn about HIV/AIDS services in the country.
Mr Wang reiterated StarTimes’ commitment to ending the AIDS epidemic. He said that StarTimes will use satellite technology to improve access to television throughout Africa.
StarTimes has agreed to provide media support and global outreach during UNAIDS campaigns, notably World AIDS Day 2017 and Zero Discrimination Day 2018.
During World AIDS Day 2016, two UNAIDS videos played on StarTimes’ African network in 30 countries, reaching millions of people in English, French and local languages.
The videos promoted the life-cycle approach to HIV prevention, which involves finding HIV solutions for everyone, at every stage of life.