Uganda Breweries under the “Red Card Campaign” has today announced a partnership with Uber where their consumers will receive free Uber rides to encourage zero tolerance to drink driving. The Red Card campaign is an initiative of Uganda Breweries that seeks to sensitize consumers about the dangers of irresponsible consumption of alcohol on the individuals themselves and the diverse consequences to their communities.
In Uganda, it is estimated that about 5% of all road accidents are due to drunk driving. That number more than doubles during the festive season.
Speaking at the launch of the event, Uganda Breweries Corporate Relations Manager, David Onyango says statistics have shown that drunk driving accidents peak during the festive season and other holidays. “We recognize that the danger to our consumers during the festive season more than doubles. Our Responsible Drinking Campaign is therefore geared towards ensuring the safety of everyone; the consumers who drink our brands, road users they might encounter, and the broader society they interact with.”
Whereas we continuously encourage our consumers to practice responsible drinking through out the year, we have rolled out this initiative as a way to discourage any driving for people who have been drinking especially during this season. “The heightened activity during the festive season alone has been known to cause many accidents, so this is our way of curbing any more accidents that may be related to drunk driving,” he said.
“We shall have our people on the ground in bars and other entertainment venues. The rides will be available through interactive engagements with our teams to consumers who wish to enjoy a night out without having to drive home.”
For existing Uber users, UBL activation teams will carry out activations in select bars in and around Kampala sensitizing consumers on responsible drinking. During the activations, consumers will be engaged and stand a chance to win free rides. These activations will run from January to June 2017.
“It is true that human behavior or human error is the biggest cause of motor road accidents. Our responsible drinking campaign therefore aims to shift this behavior before people get behind the wheel, if at all. Our messages stress the need to have a designated driver on a night out, for a person to space their drinks with water and other non alcoholic beverages so that they remain in control of their faculties. Above all, our campaign stresses the zero tolerance on drink driving,” said David.
Speaking on behalf of Uber, Aaron Tindiseega, Operations Manager Uber Uganda said that the Uber model is one of the most foolproof ways of monitoring behavior of drivers because it is a mechanic that is controlled purely by the users. This coupled with their screening process means that the Uber drivers are some of the most reliable in the world.
“Our strict policies mean that you can be sure that with our drivers, you will reach home safely. Our drivers are vetted and continuously assessed to ensure that they are always in control both mentally and physically. Our rating system calls upon consumers to be vigilant and to give feedback that allows us to continue to monitor our drivers. Like Uganda Breweries Limited, we have a zero tolerance to drunk driving and we continue to engage with our drivers to ensure total compliance with our guidelines”, said Mr. Tindiseega.
“UBL’s safety precautions are not only limited to our premises. We also value the lives of our consumers and therefore we do our part to ensure that we sensitize them on responsible consumption of alcohol with regard to knowing one’s limit, knowing the right way to consume alcoholic beverages by spacing them and above all, continuously teaching them on the dangers of drunk driving.”
As we partake in various celebrations during this season, we call upon all Ugandans to enjoy responsibly, look out for each other, and adopt safe measures of travel back home by knowing when it is no longer safe for them to get behind that wheel. Our intention of Celebrating life every day everywhere means ensuring that our customers continue celebrating moments in a responsible and safe way everyday.
Fanfare in Masaka as MTN launches “MoMo Nyabo” promo
By Our Reporter
Business was brought to a standstill in Masaka town on Friday afternoon as MTN Uganda launched the second edition of the “MoMo Nyabo” campaign which is aimed at encouraging customers to transact using Mobile Money.
The campaign which was officially launched during a press briefing held at Brovad Hotel was marked by a flurry of fanfare, much to the excitement of the town dwellers.
The launch was followed by a procession around the town displaying the brand new Toyota Wish cars and motorbikes that will be given away during the campaign.
It culminated in a mega concert which was hosted at the Masaka Recreation grounds. Revelers were entertained by Uganda’s top artistes including Jose Chameleone and Bebe Cool among others.
During the concert, the first winners in this year’s MoMo Nyabo campaign were also announced. Kigundu Rashid and Steven Nanziga emerged the lucky winners and each walked away with a motorcycle.
Meanwhile, prizes worth Ugx 1.5billion will be won by lucky customers in the eight week campaign.The prizes include 24 cars, 32 Boda bodas, 160 smartphones as well as mobile money.
The MoMo Nyabo promotion is part of a series of offers the telecom company has launched in recent times to reward customers including bonus on data bundle purchase via MTN Mobile Money and a few days ago, MTN slashed mobile money sending rates by more than half.
“This will be a double win for our customers. First of all, they will be sending money at half price. While doing that, they will be entered into a draw to win one of those exciting prizes. So in a way, all our customers will be winners”. Samuel Gitta, MTN Uganda’s Ag. GM Risk & Compliance said.
“We are continually evolving to make our customers’ lives better. We value and appreciate our customers and all that we are doing is just to give back to them for continuing to support us,” he added.
For customers to stand a chance to win one of the prizes, all they have to do is dial *165*1#. Customers will then automatically enter into a draw to win the exciting prizes.
Vivo Energy in joint venture with Kuku Foods to accelerate roll-out of KFC restaurants
By Our Reporter
Vivo Energy plc (Vivo Energy), the pan-African retailer and distributor of Shell and Engen-branded fuels and lubricants, has agreed to form a non-fuel joint venture to accelerate the roll-out of KFC restaurants in Kenya, Uganda and Rwanda. The 50:50 joint venture will manage and operate the restaurants in the three markets on behalf of Kuku Foods East Africa Holdings (Kuku Foods), who will remain the local KFC franchisee. Completion of this transaction is subject to standard legal agreements and regulatory and competition authority approval.
The restaurants, 22 in Kenya and 8 in Uganda, are located in shopping malls, city centre locations, and service stations. Kuku Foods plans to open its first KFC restaurant in Rwanda in 2019.
The 5 KFC restaurants operated by Kuku Foods Tanzania, the KFC franchisee in Tanzania, will not form part of the transaction.
The joint venture will enable a significant increase in the number of KFC restaurants in the portfolio in the coming years. It is envisaged that many of the new restaurants will be opened at Vivo Energy’s network of service stations across Kenya, Uganda and Rwanda, which leverages Vivo Energy’s retail footprint, with more countries to be considered in the future, based on market opportunities.
Commenting on the transaction, Christian Chammas, CEO of Vivo Energy, said: “We are delighted to be partnering with Kuku Foods to replicate the KFC joint venture model we pioneered in Botswana and Côte d’Ivoire. Kuku Foods shares our ambition to invest in order to grow the number of restaurants and give more African customers access to the internationally renowned KFC brand. This partnership further demonstrates our ambition to continue to offer more convenience to satisfy the evolving needs of our growing number of African customers.”
Derrick Van Houten, Group CEO of Kuku Foods and Principal Operator of the KFC franchises, added: “Having launched our first KFC in East Africa in 2011, we have successfully grown the business over the last eight years. We are delighted to announce this new partnership with Vivo Energy to continue this growth, bringing our world-renowned KFC products and experience to as many customers as possible.”
KFC Africa’s General Manager, Tarun Lal concluded: “We are delighted that KFC can leverage the joint venture entered into between Vivo Energy and Kuku Foods to continue to grow its network of KFC restaurants in Africa. We are confident that the KFC franchisee will continue to provide customers with a great KFC experience, driving improvements in customer
service and quality through its relationship with Vivo Energy.”
Rising Woman initiative returns for second edition
By Our Reporter
Monitor Publications Limited’s (MPL) flagship brand Daily Monitor in partnership with dfcu Bank’s Women in Business Program and Uganda Investment Authority(UIA) have launched the second edition of the Rising Woman initiative.
The Rising Woman initiative which was started last year under the theme ‘Taking your business ahead’ is meant to recognize, celebrate and promote a culture of mentorship among women in business in Uganda and targets Ugandan business women, Small scale investors, Entrepreneurs, Members of Uganda Women Entrepreneurs Association Limited (UWEAL), Members of Uganda Small Scale Industries Association (USSIA) and Uganda Manufacturers Association (UMA) members.
Speaking at the launch, dfcu Chief Executive Officer Mathias Katamba called the initiative a “…fundamental step on the path to creating a financially-enabling environment for female entrepreneurs.”
He went on to note that the bank has created programs and products which specifically address the financial needs of women across the country. “As a financial institution that believes in building thriving communities, dfcu embarked on a journey to creating an enabling environment for Small and Medium Women owned Enterprises starting in 2007, with the introduction of the Women in Business program. Our primary motivation is the fact that despite women making up over 52% of the population of Uganda, it is not reflected in the ratio of women who have access to financial services.”
“Through the program, we work with women in diverse ventures to turn business ideas into realities which in turn become vehicles for change in communities. With over 53 years of lending to SMEs, and at least 10 years running the WiB program, dfcu Bank understands the financial needs of women and goes ahead to provide tailor-made solutions for them,” Katamba added.
He also officially announced the call for business proposals through the bank’s official website which will begin the contention for the top 10 business ideas.
The proposal submission is already underway and will run up to 20th September 2019. The top 3 winners will walk away with Ugx 15 million, Ugx 10 million and Ugx 5 million respectively and the top 10 will take part in an all-expense study tour trip to Nairobi.
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