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Uganda Breweries partners with Uber on drunk driving campaign

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Uganda Breweries under the “Red Card Campaign” has today announced a partnership with Uber where their consumers will receive free Uber rides to encourage zero tolerance to drink driving. The Red Card campaign is an initiative of Uganda Breweries that seeks to sensitize consumers about the dangers of irresponsible consumption of alcohol on the individuals themselves and the diverse consequences to their communities.

In Uganda, it is estimated that about 5% of all road accidents are due to drunk driving. That number more than doubles during the festive season.

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Uganda Breweries Corporate Relations Manager David Onyango addressing the press during the launch of the Red Card Campaign. Looking on is Norman Musinga, Kampala Metropolitan Traffic Commander, Frank Kugonza, Commissioner of Police Inspectorate of Vehicles and  Aaron Tindiseega, Operations Manager Uber Uganda.

Uganda Breweries Corporate Relations Manager David Onyango addressing the press during the launch of the Red Card Campaign. Looking on is Norman Musinga, Kampala Metropolitan Traffic Commander, Frank Kugonza, Commissioner of Police Inspectorate of Vehicles and Aaron Tindiseega, Operations Manager Uber Uganda.

Speaking at the launch of the event, Uganda Breweries Corporate Relations Manager, David Onyango says statistics have shown that drunk driving accidents peak during the festive season and other holidays. “We recognize that the danger to our consumers during the festive season more than doubles. Our Responsible Drinking Campaign is therefore geared towards ensuring the safety of everyone; the consumers who drink our brands, road users they might encounter, and the broader society they interact with.”

Whereas we continuously encourage our consumers to practice responsible drinking through out the year, we have rolled out this initiative as a way to discourage any driving for people who have been drinking especially during this season. “The heightened activity during the festive season alone has been known to cause many accidents, so this is our way of curbing any more accidents that may be related to drunk driving,” he said.

“We shall have our people on the ground in bars and other entertainment venues. The rides will be available through interactive engagements with our teams to consumers who wish to enjoy a night out without having to drive home.”

For existing Uber users, UBL activation teams will carry out activations in select bars in and around Kampala sensitizing consumers on responsible drinking. During the activations, consumers will be engaged and stand a chance to win free rides. These activations will run from January to June 2017.

“It is true that human behavior or human error is the biggest cause of motor road accidents. Our responsible drinking campaign therefore aims to shift this behavior before people get behind the wheel, if at all. Our messages stress the need to have a designated driver on a night out, for a person to space their drinks with water and other non alcoholic beverages so that they remain in control of their faculties. Above all, our campaign stresses the zero tolerance on drink driving,” said David.

Speaking on behalf of Uber, Aaron Tindiseega, Operations Manager Uber Uganda said that the Uber model is one of the most foolproof ways of monitoring behavior of drivers because it is a mechanic that is controlled purely by the users. This coupled with their screening process means that the Uber drivers are some of the most reliable in the world.

“Our strict policies mean that you can be sure that with our drivers, you will reach home safely. Our drivers are vetted and continuously assessed to ensure that they are always in control both mentally and physically. Our rating system calls upon consumers to be vigilant and to give feedback that allows us to continue to monitor our drivers. Like Uganda Breweries Limited, we have a zero tolerance to drunk driving and we continue to engage with our drivers to ensure total compliance with our guidelines”, said Mr. Tindiseega.

“UBL’s safety precautions are not only limited to our premises. We also value the lives of our consumers and therefore we do our part to ensure that we sensitize them on responsible consumption of alcohol with regard to knowing one’s limit, knowing the right way to consume alcoholic beverages by spacing them and above all, continuously teaching them on the dangers of drunk driving.”

As we partake in various celebrations during this season, we call upon all Ugandans to enjoy responsibly, look out for each other, and adopt safe measures of travel back home by knowing when it is no longer safe for them to get behind that wheel. Our intention of Celebrating life every day everywhere means ensuring that our customers continue celebrating moments in a responsible and safe way everyday.

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Celebrity Gossip

Kawempe blesses Chameleone for new political journey, declares self independent candidate for Mayoral race 2021

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Celebrated singer Jose Chameleone aka Joseph Mayanja today started his journey to his political career. On 8th April the singer in a press conference announced he had intentions to run for Mayor ce 2021.

This morning Joseph Mayanja started his journey with a visit to his birthplace in Kawempe where he did general cleaning in Kawempe market before he played soccer with natives.

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Joseph Mayanja then addressed residents and made his intentions for Mayoral race more clear. “I started my music journey here and you were the first people to support and push harder. Today I begin a new journey and I seek your blessings like you did with my music journey 20 years ago.” Chameleone said.

Joseph Mayanja has over time stressed he doesn’t hold any political card as he is an independent candidate. “I do not belong to any party, I am independent.”

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Local Business

Kabira Country Club to host Easter Carnival

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By Our Reporter

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The Easter holiday is upon us. In the spirit of Easter celebration, Kabira Country Club is organizing a mega Easter Carnival slated for Saturday, April 13th.

Dubbed “Kabira Easter market”, it will be a fun-filled affair featuring an artisan market with over 100 vendors and lots of entertainment including a live band. There will also be plenty of kids’ activities like face painting, egg treasure hunt, and full access to a playground fitted with jumping castles, swings and more games.

The event is free entrance and gates will be opened mid-morning.

With 95 luxurious guest-rooms and exceptional amenities, Kabira Country Club offers a perfect getaway for relaxation.

“Whether your stay is for business or pleasure, Kabira Country Club has all you could possibly need in a modern, comfortable hotel, situated in a wonderful location.” Vismay Maniyar, the general manager of Kabira Country Club noted.

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Coca-Cola enabling access to safe drinking water for refugees in Uganda

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Mark Hoogendam General Manager UBC - South Sudan Coca Cola poses for a photo with the local community.

Mark Hoogendam, General Manager UBC – South Sudan Coca Cola poses for a photo with the local community.

By Our Reporter

Equatorial Coca-Cola Bottling Company remains committed to the communities of the countries where it operates through a newly launched collaboration with Spain for UNHCR (The United Nations Refugee Agency). The project, known as “Water Assistance for South Sudanese Refugees in Uganda” is designed to ensure access to safe drinking water for South-Sudanese refugees in Uganda.

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Guaranteeing access to clean water and sanitation services for South Sudanese refugees in Uganda is the driving priority behind the collaboration between Equatorial Coca-Cola Bottling Company and Spain for UNHCR. The project will be carried out in the settlement of Bidibidi, located in the district of Yumbe, west of the Nile River. As the largest camp for refugees from South Sudan, it covers approximately 234 square kilometers.

UNHCR and Equatorial Coca-Cola Bottling Company seek to improve the water supply situation at the Bidibidi refugee camp settlement through installing a hybrid system that will ease extraction from one of the existing wells. In total, there are two functional hand pumps, one of them being this deep well where pumping water requires the strength of minimum two adults, meaning the process is strenuous and difficult. This new system will provide clean water to more than 6.500 people, covering a distance of 9km radius from the water site and creating 7 different distribution points, it is estimated that the recommended availability of 20L per person per day when the site is fully operating will be achieved.

Having access to clean water and sanitation infrastructure is key to ensure a healthy life. Additionally, clean water availability has the power to encourage gender equality, further education and generate income for people who have been forced to flee their homes as a result of war, persecution and violence.

Yet millions of people across the world are deprived of this essential need. The issue is particularly problematic in Southern Africa. The United Nations estimates that Sub-Saharan Africa alone must spend up to 40 billion hours per day collecting water.

The United Nations has also resolved that all refugees or asylum seekers must have access to safe drinking water. In Uganda, one of the largest countries of asylum in the world, 65.5% of over 1.22 million refugees come from South Sudan, where the conflict started in 2013 caused a massive exodus of civilians to neighboring countries.

Insufficient water supply in the Bidibidi settlement has led refugees to resort to collecting water from unprotected sources, including open ponds, streams and rivers, to meet domestic needs. Not only does this raise severe health concerns, but it also instigates gender issues and hinders education because women and children are generally the ones commissioned by their
families to fulfill the arduous task of extracting water from a deep well.

Other sources of clean water include tank trucks able to supply 40 m3 of water a day, a measure that is both expensive and unsustainable.

“Equatorial Coca-Cola has a long history supporting South Sudanese communities, we began our operations in the country in 2012, and we continue supporting them wherever they are, not only by providing beverages but with our community projects.” Mark Jan Hoogendam, General Manager, Equatorial Coca-Cola in South Sudan (UBC).

“Coca-Cola Beverages Africa in Uganda is honored to join Equatorial Coca-Cola Bottling Company as they commission their collaboration with Spain for UNHCR in an initiative dubbed “Water Assistance for South Sudanese Refugees in Uganda” – Maureen Kyomuhendo, Public Affairs & Communications Manager, Coca-Cola Beverages Africa in Uganda.

Coca-Cola Beverages Africa in Uganda is already working with REHORE, a local NGO in Uganda to empower female refugees in three camps including Bidibidi under the Coca-Cola 5 by 20 program.

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