Uganda Breweries Limited unveiled a contemporary and vibrant new Tusker Lite pack at the exquisite Sky Lounge Rooftop on Friday evening. The new look comes alongside a new campaign dubbed ‘Lite The Way’ aimed at exemplifying the pioneering and evolving lifestyle of our optimistic, inspiring, young, vibrant and ambitious consumers.
East Africa’s leading boy band Sauti Sol will officially unveil the new pack at a concert slated for July 11th at Kampala Serena Hotel. The event organizer Talent Africa has committed to deliver an unmatched concert with an astounding stage; lights and sound come 11th July.
The unveiling of the new look is in line with the brand’s strategy to innovate ahead of today’s consumers. Speaking at the launch, Grace Nshemeire, UBL Marketing and Innovations Director said, “TUSKER LITE is a refreshing low carb beer that delivers an easy drinking experience; a perfect companion for optimistic cool customers who want a beer that will not slow them down as they party and work hard. It is a beer that lets you remain stylish and in-control as you carve your own path in life.”
Sauti Sol has in the past 2 years enjoyed unprecedented success on the music scene in East and Africa as a whole. They have been nominated for various awards and have bagged a couple in a highly contested music industry. In the same breath, Tusker Lite consumers exude a sense of ambition, optimism, and style as they carve their own path to success.
Staff Writer
