Uganda Breweries Limited (UBL), in partnership with the Kampala Serena Hotel, gathered a select group of celebrities, Captains of industry and influencers for the second exclusive Black Tie dinner. It was an evening that showcased the luxury of fine dining at the Pearl of Africa restaurant and celebrated the official launch of the prestigious JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill in Uganda.
Being only the second of three countries to launch this esteemed pinnacle of craftsmanship in Africa, Uganda’s top business leaders were treated to an epic night of fine dining, sumptuous food infused with various JOHNNIE WALKER® whiskeys, bespoke interactive experiences and the coveted opportunity to be the first to see and purchase the JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill in Uganda.
The Limited Edition Collection features a 750ml bottle of the iconic JOHNNIE WALKER® BLUE LABEL™, its interior evoking the contours of a map, bringing the two iconic brands’ shared journey to life. The bottle’s exterior seamlessly marries the JOHNNIE WALKER® BLUE LABEL™ signature blue colour packaging with Dunhill’s distinctive ‘Chassis’ design and gunmetal finish made famous in Alfred Dunhill’s revered leather goods.
The evening saw the esteemed guests to The Kampala Serena Hotel given an opportunity to sample various JOHNNIE WALKER® whisky blends in neat and cocktail form, under the mentorship of renowned South African whisky mentor Bernard Gutman.
Bernard took guests through an interactive session detailing the rich history of JOHNNIE WALKER® and educating them on the ideal food pairings and complex flavours of blends produced by the JOHNNIE WALKER® stable.
“John Walker and Alfred Dunhill are truly iconic pioneers, epitomising British craft traditions and the pursuit of unparalleled quality in their bespoke products. Their entrepreneurial leadership and superior offerings have elevated the celebration of epic achievements across the world. Given this provenance, the Limited Edition Collection presents perfect gifting options for toasting extraordinary accomplishments,” said Nyimpini Mabunda, Uganda Breweries Limited Managing Director.
And in true UBL and Serena fashion and in the tradition of iconic partnerships, Uganda’s Master Bartenders were present to treat guests with evocative cocktail serves unlocking the signature flavours of JOHNNIE WALKER® in a unique and novel way. The event curated superlative examples of Ugandan fashion, music and design revelries, all framed within the spectacular Kampala Serena Hotel, which pertinently reflects the merging of inspiration and dedication to quality that underscores the Limited Edition Collection.
With an upbeat combination of both modern and classic music renditions by Jazz Maestro Isaiah Katumwa, talented and renowned pianist Steve Kigozi and Myko Ouma with his Guitar, the experience in the lush Pearl of Africa Restaurant subtly but exquisitely brought back to Uganda’s discerning consumers the glamour, sophistication and rarity of distinguished JOHNNIE WALKER® BLUE LABEL™ occasions.
“This partnership with Alfred Dunhill luxury house is the brand’s latest collaboration and the Collection perfectly accentuates the rarity and matchless flavour of JOHNNIE WALKER® BLUE LABEL™. There are only a handful of luxury houses that share this uncompromising vision of progressive modernity while holding true to heritage and craftsmanship. A collection of this calibre is only made possible through mutual values to celebrate the shared journey towards achieving the extraordinary,” added Nyimpini Mabunda, Uganda Breweries Limited Managing Director.
The JOHNNIE WALKER® BLUE LABEL™ Limited Edition Collection designed by Alfred Dunhill will be available through exclusive retailers at UGX750,000. Customers will have the option of choosing to engrave and personalize this extraordinary gifting item at no extra cost.
JOHNNIE WALKER® BLUE LABEL™ is blended from rare casks of whiskies from the four corners of Scotland. Only sublime, rare whiskies are used in the blending of JOHNNIE WALKER® BLUE LABEL™, with only 1 in 10,000 casks containing whisky of sufficient character to deliver its remarkably smooth signature taste. JOHNNIE WALKER® BLUE LABEL™ is a Scotch Whisky that stands as a testament to the art of JOHNNIE WALKER’s Master Distiller, Jim Beveridge.
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