Twitter wants users to think “photo first” when they send a tweet, and there’s a good reason why.
Tweets that include photos or video links are retweeted at a much higher rate than those with text alone, according to new Twitter data. Tweets with pictures were retweeted 35% more often than text-only tweets, and tweets with video links saw a 28% increase in retweets.
Imagery isn’t the only way to boost your tweet’s reach. Adding a quote (19%), a number or digit (17%), or a hashtag (16%) also boost retweets, the data found.
Here’s the interactive chart from Twitter:
Adding a photo generally appears to be the easiest way to garner retweets, but each industry has its own secret formula. Users in the television industry, for example, saw more retweets when they included a quote, while those in the music industry saw the most retweets when a video link was added.
Those is government and politics benefited the most from adding a picture: a photo tweet sent by someone in government and politics gets 62% more retweets than a text-only tweet.
The data was pulled from more than 2 million tweets sent by thousands of verified users in one month. It matches similar data from a study conducted last October that found tweets that include images generate 92% more retweets, yet linking to Instagram images (which do not appear in-line like pic.twitter images) actually decrease retweets.
Source: Mashable
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