The Sixth Edition of East Africa’s first music reality show kicks off in September
To East Africans, mention of the word Tusker Project Fame brings to mind glitz, glamour, entertainment and all manner of emotions from tears of joy to tears of eviction. Millions of fans who watch the show will be glad to hear that the show is back!
Speaking at a press briefing today, Dan Angima, Senior Marketing Manager EABL revealed that Tusker Project Fame 6 would be bigger, better and it would feature some new faces of faculty and judges.
“The TV Reality Series provides a platform to refine gifted contestants from East Africa and prepare them for musical careers,” said Angima. “In Kenya, auditions kicked off this month in Nairobi, Kisumu, Mombasa and Nakuru and have already taken place in the other East African Countries. So far, we are quite pleased with the quality of talent that has been exhibited.” He added.
The uniqueness of Tusker Project Fame 6 is in many folds. For the first time in its history, the show is open to groups to compete alongside individuals. There is a new judge and Principal on board as well as some new faces in the faculty whose details will be revealed soon. The daily and weekend shows will be aired live on Citizen TV.
18 contestants will be shortlisted to perform on the gala night to see who joins the academy on 13th October, 2013. They will battle it out for the grand prize of Ksh 5m and a recording contract.
Past contestants have moved on to launch successful careers in music, media and production, and others have launched their own albums. Amongst them, Wendy Kimani a Kenyan finalist of Tusker Project Fame 2 recently launched her Album .Ruth Matete of last year’s edition is set to launch hers shortly. Other positive outcomes expected from the show are; growth of East African integration spirit, employment creation and skills transfer to East Africans from international experts to the team of locals working on the show.
“We also see growth of various sectors like hospitality, media, marketing, telecommunication, fashion and transport. East African Breweries is committed to nurturing musical talent in East Africa, hence the investment of Ksh350 Million in Tusker Project Fame 6.” Says Angima.
Tusker Project Fame 6, which is open to participants of 21 years and above, is taking on a pioneering digital dimension. According to show producer Darryl Senekal, “For the first time ever there will be the Star Maker platform and what this means is every week a contestant or group that has been able to attract most social media attention will get an award. This is a very unique approach especially as the populace seeks to move from analog to the digital way of life”.
Star Maker is a unique Facebook application created by Trigger Isobar, the show’s digital partner, to monitor the impact of Tusker Project Fame contestants in the social media. Star Maker will gauge the contestant’s social buzz by tracking social media statistics; who made the most noise. The winner of the Star Maker each week will be entitled to The Tusker Project Fame VIP Card.
The Tusker Project Fame VIP card is a reward pass for that week’s most popular social media student. It allows them access to a party outside the house, a fan may visit the academy for a VIP dinner with the socialite student and other exciting aspects.
“We are searching for a rough diamond that we can polish into a beautiful gem. East Africa will embark on a voyage with Tusker Project Fame 6 that will see the birth of a STAR.” Says Darryl.
The Journey of Tusker Project Fame season 6 commences now, let’s be entertained.
