By Reporter
The proprietor of Christian Life Church Pastor Jackson Ssenyonga has unleashed a huge campaign to uplift local talent in Uganda.
The move according to Ssenyonga is aimed at identifying, supporting and standadizing local talent in Uganda so as to be able not only to tell a Ugandan story to Ugandans,but as well creating more job opportunities for Ugandans.
The campaign produced by Top TV dubbed ‘Koodi ba dear,’ is a local programming of Ugandan local movie series that revolve around Ugandan cultures,traditions coordinated with day to day happenings in different parts of the Country.
While addressing journalists at Christian Life Church alias ‘Home of P5‘ located in Makerere Kavule, a Kampala suburb, Ssenyonga cited that local talent in Uganda hasn’t been given attention,a reason Top media has come up with a huge campaign to help those with talent utilize it to market Uganda, earn a living and as well develop the economy and the entertainment and film industry in Uganda.
Ssenyonga stressed that TV in Uganda has become boring, only filled with political programs and a lot more that in most cases do not even benefit the viewers.
“TV programming has become very boring in Uganda,if it’s not news stories, accidents been telecast,then it has to be politics and this kind of programming is of no benefit to the viewers and members of the public.
Broadcasters are not full filling one of UCC’s guidelines that clearly states that TV has to consist of 70% local programming thus you find most of the stations relaying only foreign programs including Nigerian, Bollywood movies,Opera and Philippian soaps and series among others but not our own Ugandan movies.”
Ssenyonga revealed that Top media has since it’s inception 25 years back, been supporting local talent inform of music but is now taking it a lot higher with it’s ‘koodi ba dia’ campaign that will never leave any talent behind.
Top TV has for all those years supported local music in the country but we deemed it necessary to make it 70% local as required by UCC and I believe with this compaign,no more talented Ugandan will sleep hungry,the won’t rot with their talents as we will look out for them and explore their talents.
When asked about the cost of production, Ssenyonga said that though it’s one of the biggest challenges faced by TV programming and most especially local talent production,Top TV has put in over Shs2.3billion this year alone to come up with quality productions.
This website understands that the station has sofar produced over 8 local Ugandan series 4 of which are already running on TV.
